{"product_id":"power-up-your-profits-31-days-to-better-selling-hardback-9780471651499","title":"Power Up Your Profits; 31 Days to Better Selling (Hardback) 9780471651499","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePower Up Your Profits\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003e31 Days to Better Selling\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eTroy Waugh (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471651499, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 18 January 2005\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e368 pages, Exhibits: 4 B\u0026amp;W, 0 Color\u003cbr\u003e23.3 x 16.2 x 3 cm, 0.671 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eExpert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction\u003cbr\u003e This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules.\u003cbr\u003e Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface.  \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Better Selling Starts with You.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDay 1: A Nontraditional Attitude.\u003c\/p\u003e \u003cp\u003eDay 2: Selling Is a Learned Skill.\u003c\/p\u003e \u003cp\u003eDay 3: Start a Consistent Marketing Program.\u003c\/p\u003e \u003cp\u003eDay 4: Mind Share _ Market Share.\u003c\/p\u003e \u003cp\u003eDay 5: Selling Takes Time.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Target Better Clients.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDay 6: Leads, Leads, Leads.\u003c\/p\u003e \u003cp\u003eDay 7: Focus on “10s”.\u003c\/p\u003e \u003cp\u003eDay 8: Marketing with Permission.\u003c\/p\u003e \u003cp\u003eDay 9: Referrals Are Nuclear Power.\u003c\/p\u003e \u003cp\u003eDay 10: Get Your Net Working.\u003c\/p\u003e \u003cp\u003eDay 11: Managing Your Network.\u003c\/p\u003e \u003cp\u003eDay 12: Co-opetition: Partnering for Better Business.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Better Selling Helps Your Clients.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDay 13: Opportunity in the New Rules.\u003c\/p\u003e \u003cp\u003eDay 14: Marketing and Sales Work Together.\u003c\/p\u003e \u003cp\u003eDay 15: Selling Services Is Different.\u003c\/p\u003e \u003cp\u003eDay 16: It’s All About Communication.\u003c\/p\u003e \u003cp\u003eDay 17: Power Sellers in the Accounting Industry.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: Power Tools for Better Selling.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDay 18: Newsletters Communicate to Sell.\u003c\/p\u003e \u003cp\u003eDay 19: Speaking Attracts More Clients and Referrals.\u003c\/p\u003e \u003cp\u003eDay 20: Advertising, Publicity, and Brochures.\u003c\/p\u003e \u003cp\u003eDay 21: Online Marketing and Technology Consulting.\u003c\/p\u003e \u003cp\u003eDay 22: Working with the Professionals.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Five: All Selling Is Personal Selling.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDay 23: Listening for Dollars, Talking for Dimes.\u003c\/p\u003e \u003cp\u003eDay 24: Advancing Commitment.\u003c\/p\u003e \u003cp\u003eDay 25: Focus: Building a Power Niche.\u003c\/p\u003e \u003cp\u003eDay 26: Selling Value, Not Discounts.\u003c\/p\u003e \u003cp\u003eDay 27: Your Differences Will Handle Objections.\u003c\/p\u003e \u003cp\u003eDay 28: Pricing to Maximize Value.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Six: Extend Your Profits.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDay 29: Keeping Clients Sold: Service after the Sale.\u003c\/p\u003e \u003cp\u003eDay 30: Clients Come Second: Five-Star Service.\u003c\/p\u003e \u003cp\u003eDay 31: Invest First, Then Reap Powerful Profits.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Finance \u0026amp; accounting [\u003ca title=\"See our other books on Finance \u0026amp; accounting\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Finance%20\u0026amp;%20accounting%20%5BKF%5D%22\"\u003eKF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52298022519064,"sku":"9780471651499","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471651499.jpg?v=1781731287","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/power-up-your-profits-31-days-to-better-selling-hardback-9780471651499","provider":"Freshly Printed Books","version":"1.0","type":"link"}