{"product_id":"potential-ize-how-leaders-unlock-human-potential-in-the-age-of-ai-hardback-9781907312922","title":"Potential-ize; How Leaders Unlock Human Potential in the Age of AI (Hardback) 9781907312922","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePotential-ize\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Leaders Unlock Human Potential in the Age of AI\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAndrew Bryant (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781907312922, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 5 February 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e304 pages\u003cbr\u003e23.1 x 15.8 x 2.5 cm, 0.476 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003e\"Andrew Bryant's work on self-leadership has been cited in over 150 research papers. In \u003ci\u003ePotential-ize\u003c\/i\u003e, he brilliantly expands this foundation to show how we can all achieve far more than we believe possible.\" \u003c\/b\u003e―Dr. Tanvi Gautam, multi-award winning global keynote speaker and author of \u003ci\u003eDeep Collaboration\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003cbr\u003eWe are in a “Potential Crisis.” \u003cbr\u003eLeaders are trapped in outdated approaches to human development because AI has fundamentally changed what skills matter.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn his groundbreaking new book, renowned self-leadership expert Andrew Bryant delivers a roadmap to understanding and unleashing human potential in an age of AI.\u003c\/p\u003e \u003cp\u003eThe book centers on a six-element IGNITE framework for systematic human development:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eINSPIRE\u003c\/b\u003e: Find your spark and take control of your story\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eGUIDE\u003c\/b\u003e: Navigate with wisdom through mentorship and feedback\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eNURTURE\u003c\/b\u003e: Create conditions for growth through belief and belonging\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eINTEGRATE\u003c\/b\u003e: Combine human intelligence with AI capabilities\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eTRANSFORM\u003c\/b\u003e: Turn challenges into catalysts for development\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEVALUATE\u003c\/b\u003e: Sustain and scale impact through continuous learning\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYour potential multiplies when you unlock it in others. In an age of artificial intelligence, our greatest opportunity isn't competing with machines but amplifying what makes us uniquely human: our capacity for wisdom, compassion, creativity, and the ability to inspire others to excellence.\u003c\/p\u003e \u003cp\u003eThe book is rich with inspiring stories and interviews from businesspeople, Olympic athletes, thought leaders, and mentors that drive home the understanding of the concepts.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKey Insights\u003c\/b\u003e\u003c\/p\u003e \u003col start=\"1\"\u003e \u003cli\u003e\n\u003cb\u003eAI Amplifies Rather Than Replaces\u003c\/b\u003e: The future belongs to human-AI collaboration, not competition\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePotential is Process, Not Outcome\u003c\/b\u003e: It's about continuous expansion of capabilities\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSelf-Leadership is the Foundation\u003c\/b\u003e: You must lead yourself before leading others\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eCompetence Before Passion\u003c\/b\u003e: Build skills systematically; passion follows mastery\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eAdversity as the Catalyst\u003c\/b\u003e: Challenges reveal and develop capabilities that comfort cannot\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eCulture Eats Strategy\u003c\/b\u003e: Creating the right environment matters more than perfect plans\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBelief and Belonging Drive Performance\u003c\/b\u003e: People need to feel capable and connected\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLeadership Evolution Required\u003c\/b\u003e: Traditional command-and-control fails in AI age\u003c\/li\u003e \u003c\/ol\u003e \u003cp\u003eWhether you're seeking to potentialize yourself or a team, company, or community, \u003ci\u003ePotential-ize\u003c\/i\u003e is an essential guide and toolkit.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eWho Is This Book For? vii\u003c\/p\u003e \u003cp\u003eAbout the Author xi\u003c\/p\u003e \u003cp\u003eDedication xiii\u003c\/p\u003e \u003cp\u003eForeword xv\u003c\/p\u003e \u003cp\u003eList of Figures xxv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Why Unlock Potential? 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Foundation 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Why Potential-Ize Matters 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEfficiency Is Not Effectiveness 4\u003c\/p\u003e \u003cp\u003eThe Beautiful Contradiction of Our Time 5\u003c\/p\u003e \u003cp\u003eWhy This Matters Right Now 6\u003c\/p\u003e \u003cp\u003ePotential-ize 8\u003c\/p\u003e \u003cp\u003eNot Living up to Your Potential 9\u003c\/p\u003e \u003cp\u003eIntroducing IGNITE 11\u003c\/p\u003e \u003cp\u003eTry This 14\u003c\/p\u003e \u003cp\u003eIt’s Time for a New Story 14\u003c\/p\u003e \u003cp\u003eA Cautionary Tale 16\u003c\/p\u003e \u003cp\u003eAre You Ready to Start Your Journey? 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 From Passenger to Driver: The Shift to Potentialize 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Self-Leadership Changes Everything 20\u003c\/p\u003e \u003cp\u003eThe Illusion of “Self ” 22\u003c\/p\u003e \u003cp\u003eThe Three Pillars of Self-Leadership 24\u003c\/p\u003e \u003cp\u003eYour DNA Isn’t Your Destiny 27\u003c\/p\u003e \u003cp\u003eThe Curious Case of Broccoli 30\u003c\/p\u003e \u003cp\u003eAncient Wisdom for Modern Challenges 31\u003c\/p\u003e \u003cp\u003eStoicism Practices for Modern Self-Leadership 32\u003c\/p\u003e \u003cp\u003eYour Human Edge in an AI World 34\u003c\/p\u003e \u003cp\u003eBuilding Your Self-Leadership Operating System 35\u003c\/p\u003e \u003cp\u003eTry This: Shift from Passenger to Driver 36\u003c\/p\u003e \u003cp\u003eTake the Wheel 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Passion Confusion: Why Competence Comes First 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Myth That’s Killing Potential 40\u003c\/p\u003e \u003cp\u003eThe Competence-Creates-Passion Revelation 41\u003c\/p\u003e \u003cp\u003eFrom Grief to Gold: The Accidental Powerlifter 44\u003c\/p\u003e \u003cp\u003eThe IGNITE Framework Applied to Competence 47\u003c\/p\u003e \u003cp\u003eTry This: The Competence-First Audit 48\u003c\/p\u003e \u003cp\u003eThe Competence Revolution 50\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Riding the Dragon 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAI as the Dragon 53\u003c\/p\u003e \u003cp\u003eWhat Are We Getting Wrong? 54\u003c\/p\u003e \u003cp\u003eReframing the Dragons of Self-Talk About AI and Technology 54\u003c\/p\u003e \u003cp\u003eYour Internal GPS: Navigating Potential with Precision 56\u003c\/p\u003e \u003cp\u003eThe Two Witnesses: When Potential Proprioception Saved a Life 61\u003c\/p\u003e \u003cp\u003eTry This: Learn to Ride Your Dragon 63\u003c\/p\u003e \u003cp\u003eRiding the Dragon: Extending Your Genius 65\u003c\/p\u003e \u003cp\u003ePart II How to Maximize Potential? 67\u003c\/p\u003e \u003cp\u003eThe Practice 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 The Sweet Spot Between Doubt and Delusion 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConfident Humility 70\u003c\/p\u003e \u003cp\u003eConfronting the Impostor 72\u003c\/p\u003e \u003cp\u003eThe Surprise of Self-Love 76\u003c\/p\u003e \u003cp\u003eWhen Vulnerability Becomes Strength 78\u003c\/p\u003e \u003cp\u003eSaying NO Is an Act of Self-Love 80\u003c\/p\u003e \u003cp\u003eFinding Your “I Can Do This” Moment 82\u003c\/p\u003e \u003cp\u003eThe Most Powerful Moment 86\u003c\/p\u003e \u003cp\u003eThe Comfort Zone Myth 86\u003c\/p\u003e \u003cp\u003eThere Is No Performance Without Practice 88\u003c\/p\u003e \u003cp\u003eTry This: Cultivate Confident Humility 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 The Wonder Drug: Why Curiosity Is Your Creativity Steroid 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Hole in the Wall 96\u003c\/p\u003e \u003cp\u003eBoost Your Curiosity 98\u003c\/p\u003e \u003cp\u003eDiversify Your Experiences 100\u003c\/p\u003e \u003cp\u003eThe Alchemy of Curiosity: Why AI Can’t Wonder 102\u003c\/p\u003e \u003cp\u003eCreativity 104\u003c\/p\u003e \u003cp\u003eComparison Kills Potential 106\u003c\/p\u003e \u003cp\u003eYou Are on an Adventure 107\u003c\/p\u003e \u003cp\u003eTry This: Reignite Curiosity, Rewire Creativity 108\u003c\/p\u003e \u003cp\u003e7 Adversity – The Catalyst That Transforms Potential into Performance 113\u003c\/p\u003e \u003cp\u003eThe Failure Premium Phenomenon 114\u003c\/p\u003e \u003cp\u003eHow Adversity Can IGNITE Potential 115\u003c\/p\u003e \u003cp\u003eYou Don’t Need to Lose 30% of Your Body to Access 100% of Your Potential 119\u003c\/p\u003e \u003cp\u003eWhat Adversity Teaches, But Success Does Not 119\u003c\/p\u003e \u003cp\u003eWhat Doesn’t Kill You 120\u003c\/p\u003e \u003cp\u003eDon’t Waste a Good Crisis 121\u003c\/p\u003e \u003cp\u003eTry This: Building Your Adversity Capacity 124\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III What Inspires Excellence in Others? 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Impact 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Not Too Hot, Not Too Cold: Creating\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ethe Potentialize Zone 133\u003c\/p\u003e \u003cp\u003eWhat Is Excellence? 137\u003c\/p\u003e \u003cp\u003eThis Is NOT Sparta! 138\u003c\/p\u003e \u003cp\u003eMicromanaging Sucks 139\u003c\/p\u003e \u003cp\u003ePerformance Equals Potential Minus Interference 141\u003c\/p\u003e \u003cp\u003eLearning for Excellence 141\u003c\/p\u003e \u003cp\u003eThe Ripple Effect of Excellence 143\u003c\/p\u003e \u003cp\u003eThe Goldilocks Principle in Practice 145\u003c\/p\u003e \u003cp\u003eThe Science of Social Learning 145\u003c\/p\u003e \u003cp\u003eWhen Good Intentions Meet Poor Execution 147\u003c\/p\u003e \u003cp\u003eThe Environment for Excellence 150\u003c\/p\u003e \u003cp\u003eThere Is No Gene for the Human Spirit 151\u003c\/p\u003e \u003cp\u003eTry This: The Goldilocks Zone Creator 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 The Power of Belief and Belonging 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Science of Belief 159\u003c\/p\u003e \u003cp\u003eThe Foundation of Belonging 163\u003c\/p\u003e \u003cp\u003eThe Pain of Exclusion 164\u003c\/p\u003e \u003cp\u003eBelief and Belonging Combined 165\u003c\/p\u003e \u003cp\u003eBeware the Dark Side 167\u003c\/p\u003e \u003cp\u003eOne More Cautionary Tale 169\u003c\/p\u003e \u003cp\u003eCreating Belief and Belonging Through Stories 171\u003c\/p\u003e \u003cp\u003eThe Hero’s Journey 172\u003c\/p\u003e \u003cp\u003eMeeting the Mentor 175\u003c\/p\u003e \u003cp\u003eMentoring Skills 175\u003c\/p\u003e \u003cp\u003eWhy Don’t We Ask for Help? 178\u003c\/p\u003e \u003cp\u003eBe an Igniter 179\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Leadership 4.0 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen Engineers Become Space Technology Experts 182\u003c\/p\u003e \u003cp\u003eThe Inner Work of Leadership Transformation 183\u003c\/p\u003e \u003cp\u003eWhy Leadership Must Evolve Now 185\u003c\/p\u003e \u003cp\u003eThe Psychology of Leadership 4.0 185\u003c\/p\u003e \u003cp\u003eThe Four Dynamics of Leadership 4.0 187\u003c\/p\u003e \u003cp\u003eLeadership 4.0 in Action: The Complete IGNITE System 193\u003c\/p\u003e \u003cp\u003eLeadership 4.0 Transformation Roadmap 196\u003c\/p\u003e \u003cp\u003eYour Leadership 4.0 Journey Starts Now 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Hire for Tomorrow, Not Yesterday 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Tetris Trap: Why We’re Hiring for Yesterday’s Game 204\u003c\/p\u003e \u003cp\u003eThe Moderna Revolution 206\u003c\/p\u003e \u003cp\u003eLearning Velocity Revolution 207\u003c\/p\u003e \u003cp\u003ePreparing the Brave Generation 209\u003c\/p\u003e \u003cp\u003eThe New Hiring Framework 211\u003c\/p\u003e \u003cp\u003eFinding 4.0 STARS 212\u003c\/p\u003e \u003cp\u003eAI Interviews 214\u003c\/p\u003e \u003cp\u003eHire for Drive and Let Them Learn the Rest 216\u003c\/p\u003e \u003cp\u003eCollaborating with AI 218\u003c\/p\u003e \u003cp\u003eRaising 4.0 Leaders 222\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Your Ignition Assignment 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Day Disney’s Rising Star Learned to Listen 226\u003c\/p\u003e \u003cp\u003eFrom Sparked to Igniter – The IGNITE Blueprint 228\u003c\/p\u003e \u003cp\u003eThe Igniter’s Complete Transformation 230\u003c\/p\u003e \u003cp\u003eThe INSPIRE Element – Why Authenticity Ignites Potential 232\u003c\/p\u003e \u003cp\u003eThe Mirror We’re Afraid to Look Into 235\u003c\/p\u003e \u003cp\u003eThe Guide Element – The Power of the Right Question 238\u003c\/p\u003e \u003cp\u003eThe TRANSFORM Element – Becoming the Change That Gives Permission 242\u003c\/p\u003e \u003cp\u003eThe EVALUATE Element – Measuring and Multiplying Your Impact 245\u003c\/p\u003e \u003cp\u003eThe Complete IGNITE Framework for Igniters 249\u003c\/p\u003e \u003cp\u003eThe Human Edge in an AI World 250\u003c\/p\u003e \u003cp\u003eYour Invitation 251\u003c\/p\u003e \u003cp\u003eBibliography 253\u003c\/p\u003e \u003cp\u003eAI Notice 257\u003c\/p\u003e \u003cp\u003eIndex 259\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52462946779416,"sku":"9781907312922","price":14.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781907312922.jpg?v=1785543434","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/potential-ize-how-leaders-unlock-human-potential-in-the-age-of-ai-hardback-9781907312922","provider":"Freshly Printed Books","version":"1.0","type":"link"}