{"product_id":"pop-up-business-for-dummies-paperback-softback-9781118443491","title":"Pop-Up Business For Dummies (Paperback \/ softback) 9781118443491","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePop-Up Business For Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eDan Thompson (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118443491, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 5 October 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e21.6 x 13.7 x 1.6 cm, 0.345 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"What makes Dan Thompson's book stand apart is his can-do attitude and understanding of the relationship between customers and pop-up providers, particularly regarding social media.\" (\u003ci\u003eCeramic Review,\u003c\/i\u003e May 2013)\u003c\/p\u003e \u003cp\u003e\"I think this book is a must for people starting a pop up business. From its checklists to its well researched business facts and detailed plans it is a handy guide. Dan Thompson really knows his stuff.\" (\u003ci\u003eFrost Magazine,\u003c\/i\u003e May 2013)\u003c\/p\u003e \u003cp\u003e\"One of the ways to keep the conventional retail model fresh is elegantly explained.... Thompson explains its principles and practice brilliantly and succinctly.\" (\u003ci\u003eCambridge Business,\u003c\/i\u003e March 2013)\u003c\/p\u003e \u003cp\u003e\"I would recommend it as essential reading for anybody considering their own pop-up, and will definitely use it when developing my own projects in the future.\" (\u003ci\u003eArts Professional,\u003c\/i\u003e December 2012)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eWhether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.\u003c\/p\u003e \u003cp\u003eInside \u003ci\u003ePop-Up Business For Dummies\u003c\/i\u003e, you’ll find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePlanning your pop-up venture - whether it’s a shop, studio, gallery, or community hub.\u003c\/li\u003e \u003cli\u003eFinding the right space for you.\u003c\/li\u003e \u003cli\u003eNegotiating with the landlord and sorting out the legalities.\u003c\/li\u003e \u003cli\u003eFixing up and fitting out your space on a budget.\u003c\/li\u003e \u003cli\u003ePulling in the punters - advertising and marketing your pop-up.\u003c\/li\u003e \u003cli\u003eManaging a successful pop-up business day-to-day.\u003c\/li\u003e \u003cli\u003eClosing up shop efficiently.\u003c\/li\u003e \u003cli\u003eLots of case studies, checklists, tips and hints from experienced pop-up people!\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Planning to Pop Up 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Welcome to the World of Pop Ups 9\u003c\/p\u003e \u003cp\u003eChapter 2: Developing Your Pop Up Plan 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Building on Your Pop Up Foundations 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3: Building Your Team 37\u003c\/p\u003e \u003cp\u003eChapter 4: Funding Your Project 57\u003c\/p\u003e \u003cp\u003eChapter 5: Finding Your Space and Your Landlord 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Filling Your Pop Up with People 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Making an Impression: Branding and Marketing 91\u003c\/p\u003e \u003cp\u003eChapter 7: Producing and Distributing Leaflets and Posters 107\u003c\/p\u003e \u003cp\u003eChapter 8: Making the Most of Social Media 121\u003c\/p\u003e \u003cp\u003eChapter 9: Cooking Up a Media Storm for Your Pop Up 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Running Your Pop Up 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10: Designing and Kitting Out Your Space 155\u003c\/p\u003e \u003cp\u003eChapter 11: Managing Your Shop and Staff 173\u003c\/p\u003e \u003cp\u003eChapter 12: Meeting Your Customers 185\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Looking to the Future 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13: Measuring the Success of Your Pop Up 199\u003c\/p\u003e \u003cp\u003eChapter 14: Packing Up and Moving On 213\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: The Part of Tens 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Ten Useful Items to Have in Your Pop Up 225\u003c\/p\u003e \u003cp\u003eChapter 16: Ten Reasons Why Your Pop Up is Good for Business 231\u003c\/p\u003e \u003cp\u003eIndex 237\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52470042886424,"sku":"9781118443491","price":11.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118443491.jpg?v=1785629577","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/pop-up-business-for-dummies-paperback-softback-9781118443491","provider":"Freshly Printed Books","version":"1.0","type":"link"}