{"product_id":"pop-city-korean-popular-culture-and-the-selling-of-place-hardback-9781501730719","title":"Pop City; Korean Popular Culture and the Selling of Place (Hardback) 9781501730719","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePop City\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eKorean Popular Culture and the Selling of Place\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eYoujeong Oh (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781501730719\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 15 December 2018\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e252 pages, 4 b\u0026amp;w halftones - 4 Halftones, black and white\u003cbr\u003e22.9 x 15.2 x 2.4 cm, 0.907 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003ePop City\u003c\/i\u003e is a uniquely valuable text for celebrity and fan studies researchers... it distinguishes itself from mainstream scholarship on K-pop and the Korean Wave... Oh paints a compelling picture of the uneasy yet instrumental relationship of Korean popular culture to the municipalities—large and small—that gamble resources and political capital.\u003c\/p\u003e (Cultural Sociology)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003ePop City\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e \u003c\/i\u003e\u003cb\u003eexamines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea.\u003c\/b\u003e Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture–featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture.\u003c\/p\u003e \u003cp\u003eBy analyzing the process of culture-featured place marketing, \u003ci\u003ePop City\u003c\/i\u003e shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities. Oh demonstrates how the speculative, image-based, and consumer-exploitive nature of popular culture shapes the commodification of urban space and ultimately argues that pop culture–mediated place promotion entails the domination of urban space by capital in more sophisticated and fetishized ways.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments\u003cbr\u003e Introduction\u003cbr\u003e \u003cb\u003ePART I. THE SPECULATIVE PRODUCTION OF DRAMAS AND DRAMA SITES\u003cbr\u003e \u003c\/b\u003e1. Speculative Producers: The Production of Korean Drama\u003cbr\u003e 2. Spectacular Places: Drama-Filming Sites\u003cbr\u003e \u003cb\u003ePART II. THE AFFECTIVE CONSUMPTION OF K-POP IDOLS AND PLACES\u003cbr\u003e \u003c\/b\u003e3. Image Producers: The (Re)Production of K-Pop Idols\u003cbr\u003e 4. K-Star Road: Making Gangnam into a K-Pop–Filled Place\u003cbr\u003e 5. Cosme Road: K-Beauty and the Globalization of Myeong-dong\u003cbr\u003e Conclusion\u003cbr\u003e Notes\u003cbr\u003e Reference List\u003cbr\u003e Index\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cornell University Press","offers":[{"title":"Brand New","offer_id":52744621818136,"sku":"9781501730719","price":32.39,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/pop-city-korean-popular-culture-and-the-selling-of-place-hardback-9781501730719","provider":"Freshly Printed Books","version":"1.0","type":"link"}