{"product_id":"polls-pollsters-and-public-opinion-a-guide-for-decision-makers-hardback-9781108479554","title":"Polls, Pollsters, and Public Opinion; A Guide for Decision-Makers (Hardback) 9781108479554","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePolls, Pollsters, and Public Opinion\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Guide for Decision-Makers\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThe book combines multiple disciples into an applied analytic framework to aid the public opinion analyst and pollster.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eClifford Young (Author), Kathryn Ziemer (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108479554, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 4 July 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e200 pages\u003cbr\u003e22.9 x 15.2 x 1.8 cm, 0.476 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eA vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion. It tells the story through the eyes of the pollster and draws an analytical road map for examining public opinion, both conceptually and practically. Providing a theoretical and conceptual foundation, as well as debunking popular myths, this book delves into the science of polling, offering tools analysts can use to assess the quality of polls. It also introduces methods that can be used to predict elections and other socio-political outcomes while understanding the nuances of messaging, engaging, and moving public opinion.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. The Three-Hatted Pollster\u003cbr\u003e Part I Fundamentals of Public Opinion: 2. What is Public Opinion?\u003cbr\u003e 3. Attitude Formation at the Individual Level\u003cbr\u003e 4. When Public Opinion is Stable and When it is Not\u003cbr\u003e Part II. The Pollster as Data Scientist: 5. Understanding Bias and Error\u003cbr\u003e 6. Assessing a Single Poll in the 2016 US Presidential Election\u003cbr\u003e 7. The Case of Grexit and Assessing the Polls in Aggregate\u003cbr\u003e Part III. The Pollster as Fortune Teller: 8. Cognitive Biases in Prediction\u003cbr\u003e 9. Triangulated Election Prediction\u003cbr\u003e 10. Public Opinion as a Decision Input for Other Outcomes\u003cbr\u003e Part IV. The Pollster as Spin Doctor: 11. Engaging Public Opinion: Theory and Practice\u003cbr\u003e 12. Communicating in the 2022 Brazilian Presidential Election\u003cbr\u003e 13. The Pollster in Society.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Social research \u0026amp; statistics [\u003ca title=\"See our other books on Social research \u0026amp; statistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Social%20research%20\u0026amp;%20statistics%20%5BJHBC%5D%22\"\u003eJHBC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Brand New","offer_id":52415686672664,"sku":"9781108479554","price":74.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781108479554i.jpg?v=1784423427","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/polls-pollsters-and-public-opinion-a-guide-for-decision-makers-hardback-9781108479554","provider":"Freshly Printed Books","version":"1.0","type":"link"}