{"product_id":"polling-to-govern-public-opinion-and-presidential-leadership-paperback-softback-9780804748490","title":"Polling to Govern; Public Opinion and Presidential Leadership (Paperback \/ softback) 9780804748490","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePolling to Govern\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003ePublic Opinion and Presidential Leadership\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDiane J. Heith (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780804748490\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 28 October 2003\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e216 pages, 18 tables, 4 figures\u003cbr\u003e22.9 x 15.2 x 1.5 cm, 0.313 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"\u003ci\u003ePolling to Govern\u003c\/i\u003e is a thoughtful, detailed, and significant analysis of how six U.S. presidents from Richard Nixon to Bill Clinton used public opinion polls to develop presidential leadership.\" - \u003ci\u003ePerspectives on Political Science\u003c\/i\u003e \"A thoughtful, thorough analysis of White House polling operations and the data obtained from those polls.\" - \u003ci\u003eChoice\u003c\/i\u003e \"Employing superb historical instincts and considerable research skills, [Heith] has produced a nuanced evaluation of 'the permanent campaign,' the seemingly constant presidential search for high approval ratings.\" - \u003ci\u003eJournal of Interdisciplinary History\u003c\/i\u003e \"[\u003ci\u003ePolling to Govern\u003c\/i\u003e] offers lots of interesting findings and insights. Students of the presidency will surely profit from reading [it].\" - Presidential Studies Quarterly\u003ci\u003e\u003c\/i\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePresidents spend millions of dollars on public opinion polling while in office. Critics often point to this polling as evidence that a \"permanent campaign\" has taken over the White House at the expense of traditional governance. But has presidential polling truly changed the shape of presidential leadership? \u003c\/p\u003e \u003cp\u003eDiane J. Heith examines the polling practices of six presidential administrations—those of Nixon, Ford, Carter, Reagan, Bush, and Clinton—dissecting the poll apparatus of each period. She contends that while White House polls significantly influence presidential messages and responses to events, they do not impact presidential decisions to the extent that observers often claim. Heith concludes that polling, and thus the campaign environment, exists in tandem with long-established governing strategies. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Stanford Law and Politics","offers":[{"title":"Brand New","offer_id":52548810703128,"sku":"9780804748490","price":16.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/polling-to-govern-public-opinion-and-presidential-leadership-paperback-softback-9780804748490","provider":"Freshly Printed Books","version":"1.0","type":"link"}