{"product_id":"politicking-online-the-transformation-of-election-campaign-communications-hardback-9780813544885","title":"Politicking Online; The Transformation of Election Campaign Communications (Hardback) 9780813544885","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePoliticking Online\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Transformation of Election Campaign Communications\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eCostas Panagopoulos (Edited by), Costas Panagopoulos (Contributions by), James Druckman (Contributions by), Martin Kifer (Contributions by), Michael Parkin (Contributions by), Kevin Pirch (Contributions by), Vassia Gueorguieva (Contributions by), Allison Slotnick (Contributions by), Sandra Suârez (Contributions by), Steffen Albrecht (Contributions by), Maren Lnbcke (Contributions by), Rasco Hartig-Perschke (Contributions by), Michael Cornfield (Contributions by), Kate Kaye (Contributions by), Allison Dale (Contributions by), Aaron Strauss (Contributions by), David Nickerson (Contributions by), Daniel Bergan (Contributions by), Hun Park (Contributions by), James Perry (Contributions by), Chapman Rackaway (Contributions by), Girish Gulati (Contributions by), Christine Williams (Contributions by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780813544885\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 1 May 2009\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e312 pages\u003cbr\u003e22.9 x 15.2 x 2.5 cm, 0.567 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\"A very valuable addition to the literature on political campaigns and communications, serving an important role in addressing the intersection of technology and human behavior.\"\u003c\/div\u003e - Paul M.A. Baker (Center for Advanced Communications Policy, Georgia Institute of Technology) \u003cdiv\u003e\"\u003ci\u003ePoliticking Online\u003c\/i\u003e is a comprehensive, thoughtful, and idea-provoking survey of the current state of political communication on the Internet and other new media venues...A useful reference for the scholar and student as well as a very informative read for citizens in our rapidly evolving e-democracy.\"\u003c\/div\u003e - David D. Perlmutter (School of Journalism \u0026amp; Mass Communications, University of Kansas) \u003cdiv\u003e\"Panagopoulos has assembled 16 original studies that explore how some of the political campaigns of 2008 adapted to and used the Internet as a tool to inform, target, and mobilize volunteers, contributors, and voters. The most innovative aspects of this anthology are the four essays that discuss how blogs and social networking sites were utilized in campaigns. Overall, this innovative text provides a solid foundation for understanding how new technology is influencing political campaigns. Highly recommended.\"\u003c\/div\u003e (Choice) \u003cdiv\u003e\"These contributions help us better understand the many different ways the web is leaving its mark on politics. \u003ci\u003ePoliticking Online\u003c\/i\u003e is recommended reading for scholars and students of American politics, electorial campaigns and political communication, and a valuable addition to existing scholarship on the Web and politics. The findings should be thought-provoking and raise new questions as we conduct democacy during an ongoing technological revolution.\"\u003c\/div\u003e (American Review of Politics)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\u003cdiv\u003eOf the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.\u003cp\u003eWhile the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003c\/font\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\u003cdiv\u003e Preface and Acknowledgments\u003cbr\u003e Technology and the Modern Political Campaign\u003cbr\u003e\u003cbr\u003e\u003cb\u003ePart I: Candidate Websites \u003c\/b\u003e\u003cbr\u003e The Technological Development of Candidate Websites\u003cbr\u003e Closing Gaps, Moving Hurdles\u003cbr\u003e Trickle-Down Technology?\u003cbr\u003e Do Campaign Websites Really Matter in Electoral Civic Engagement?\u003cbr\u003e\u003cbr\u003e\u003cb\u003ePart II: Technology and Voter Mobilization\u003c\/b\u003e\u003cbr\u003e Clicking for Cash\u003cbr\u003e The Impact of Email Campaigns on Voter Mobilization\u003cbr\u003e Mobilizing the Mobiles\u003cbr\u003e Online Political Advertising\u003cbr\u003e\u003cbr\u003e\u003cb\u003ePart III: International Perspectives\u003c\/b\u003e\u003cbr\u003e \"\u003cbr\u003eUnder Construction\"\u003cbr\u003e\u003cbr\u003e Mobile Democracy\u003cbr\u003e\u003cbr\u003e\u003cb\u003ePart IV: The Latest Developments\u003c\/b\u003e\u003cbr\u003e Bloggers at the Gates\u003cbr\u003e Voters, MySpace, and YouTube\u003cbr\u003e \"\u003cbr\u003eFriend\"\u003cbr\u003e the President\u003cbr\u003e The Political Impact of Facebook\u003cbr\u003e\u003cbr\u003e Conclusion\u003cbr\u003e Notes on contributors\u003cbr\u003e Index \u003c\/div\u003e\u003c\/div\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n","brand":"Rutgers University Press","offers":[{"title":"Brand New","offer_id":52559291154712,"sku":"9780813544885","price":91.19,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/politicking-online-the-transformation-of-election-campaign-communications-hardback-9780813544885","provider":"Freshly Printed Books","version":"1.0","type":"link"}