{"product_id":"political-polling-in-the-digital-age-the-challenge-of-measuring-and-understanding-public-opinion-paperback-softback-9780807137833","title":"Political Polling in the Digital Age; The Challenge of Measuring and Understanding Public Opinion (Paperback \/ softback) 9780807137833","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePolitical Polling in the Digital Age\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Challenge of Measuring and Understanding Public Opinion\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eKirby Goidel (Edited by), Charlie Cook (Introduction by), Susan Herbst (Contributions by), Scott Keeter (Contributions by), Anna Greenberg (Contributions by), Charles Franklin (Contributions by), Mark Blumenthal (Contributions by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780807137833\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 2 May 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e160 pages\u003cbr\u003e21.6 x 13.9 x 1.1 cm, 0.333 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe 2008 presidential election provided a \"\"perfect storm\"\" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect - in which white voters misrepresent their intentions of voting for or against a black candidate - skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling.\u003cbr\u003e\u003cbr\u003eIn this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyse the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center.\u003cbr\u003e\u003cbr\u003eIn an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. \u003ci\u003ePolitical Polling in the Digital Age\u003c\/i\u003e presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"LSU Press","offers":[{"title":"Brand New","offer_id":52676688740632,"sku":"9780807137833","price":18.69,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/political-polling-in-the-digital-age-the-challenge-of-measuring-and-understanding-public-opinion-paperback-softback-9780807137833","provider":"Freshly Printed Books","version":"1.0","type":"link"}