{"product_id":"pitch-your-potential-the-formula-for-winning-dream-jobs-awards-and-elite-opportunities-hardback-9781394328260","title":"Pitch Your Potential; The Formula for Winning Dream Jobs, Awards, and Elite Opportunities (Hardback) 9781394328260","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePitch Your Potential\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Formula for Winning Dream Jobs, Awards, and Elite Opportunities\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003e\"I've seen thousands of founders and world-class storytellers through my work as an investor and in our competitive Milestone Maker program, and Vicki's process is second to none. \u003ci\u003ePitch Your Potential\u003c\/i\u003e distills her brilliance into a playbook that will transform how you tell your story and open doors you never imagined.\"\u003cbr\u003e—\u003cb\u003eNicola Corzine, Founding CEO of the Nasdaq Entrepreneurial Center and the competitive Milestone Makers program\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"It's more important than ever for emerging leaders to convey their personal mission to achieve impact. \u003ci\u003ePitch Your Potential\u003c\/i\u003e teaches the values-based communication strategies to lead with purpose. It will change the way you approach the competitive job and university market.\"\u003cbr\u003e—\u003cb\u003eDean Fealk, bestselling author of \u003ci\u003eImpact the World\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Having worked with changemakers around the world, I know how vital it is to communicate your unique value. \u003ci\u003ePitch Your Potential\u003c\/i\u003e distills that skill into an accessible, inspiring formula that will help you become an above-and-beyond candidate.\"\u003cbr\u003e—\u003cb\u003eRoshan Paul, Executive Director of Surge Climate Talent, and bestselling author of \u003ci\u003eThe New Reason to Work\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Vicki offers a powerful guide to telling your story with authenticity while unlocking opportunities you once thought were out of reach. This is essential reading for young professionals pursuing graduate study and stepping into leadership in public service.\"\u003cbr\u003e—\u003cb\u003eJorge Luis Paniagua Valle, Chief Operating Officer at Govern for America\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e“Johnson breaks down the process of pitching yourself in writing and in interviews with clarity and warmth, showing how to overcome fear of rejection, sidestep unhelpful gatekeeping, and articulate ambitions without apology.” \u003cbr\u003e\u003cb\u003e—\u003ci\u003eElite Business \u003c\/i\u003emagazine\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eVicki Johnson (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394328260, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 20 March 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e22.4 x 15.5 x 2.8 cm, 0.431 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eBecome the unexpected candidate who lands ultra-competitive career and academic opportunities.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWe all want to compete at the highest level in our careers and land dream opportunities. But what do we do when the number and caliber of competitors are high, and others tell us we don't have any chance of getting selected?\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003ePitch Your Potential: The Formula for Winning Dream Jobs, Awards, and Elite Opportunities,\u003c\/i\u003e Dr. Vicki Johnson, admissions expert and nationally recognized founder of ProFellow, offers her breakthrough MATCH ME Formula, which has helped thousands of people go from rejected to selected. You'll learn how to overcome the discouragement of gatekeepers and apply proven strategies to create a winning personal pitch in writing and speaking to enter elite career tracks, get accepted to top universities, and win nationally competitive fellowships and awards.\u003c\/p\u003e \u003cp\u003eYou'll learn how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOvercome mindset challenges that sabotage your effort\u003c\/li\u003e \u003cli\u003eDefine your goals and identify opportunities that are a perfect fit\u003c\/li\u003e \u003cli\u003eDevelop a memorable and compelling pitch, tailored to each opportunity\u003c\/li\u003e \u003cli\u003eExpress your unique story on paper and in interviews\u003c\/li\u003e \u003cli\u003eLand the opportunities you have your heart set on!\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003e\u003cbr\u003ePitch Your Potential\u003c\/i\u003e is the state-of-the-art book on the personal pitch that will help you develop your self-confidence and land dream roles in an increasingly competitive world. You don't have to listen to those who say your goals are out of reach. Become the leader you want to be.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Build Your Winner’s Mindset: Prepare with Confidence, Compete Without Fear 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEmbrace Your Fear of Failure and Rejection 8\u003c\/p\u003e \u003cp\u003eNegate the Impact of Gatekeepers 12\u003c\/p\u003e \u003cp\u003eDeliberate Gatekeeping 12\u003c\/p\u003e \u003cp\u003eWell- Intentioned Gatekeeping 14\u003c\/p\u003e \u003cp\u003eListen to Guides, Not Gatekeepers 16\u003c\/p\u003e \u003cp\u003eLower Your Fear of Comparison 19\u003c\/p\u003e \u003cp\u003eDevelop Your Winner’s Mindset 22\u003c\/p\u003e \u003cp\u003eIt’s Not a Numbers Game 22\u003c\/p\u003e \u003cp\u003eThe Advantage of Authentic Desire 23\u003c\/p\u003e \u003cp\u003eWriting a Compelling Personal Pitch 25\u003c\/p\u003e \u003cp\u003eYour Winning Application Story 26\u003c\/p\u003e \u003cp\u003eThe match me Formula® 28\u003c\/p\u003e \u003cp\u003eKey Takeaways 30\u003c\/p\u003e \u003cp\u003eHow to Use This Book 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Become Memorable: Stick in the Minds of the Selection Committee 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Being Memorable Matters 35\u003c\/p\u003e \u003cp\u003eFive Factors of Positive Memorability 37\u003c\/p\u003e \u003cp\u003eGet a Referral from a Mutual Contact 39\u003c\/p\u003e \u003cp\u003eMake a Self- Introduction to a Selector 43\u003c\/p\u003e \u003cp\u003ePropose a Memorable Idea 48\u003c\/p\u003e \u003cp\u003eUse Memorable Anecdotes from Your Life 51\u003c\/p\u003e \u003cp\u003eStart Practicing 54\u003c\/p\u003e \u003cp\u003eKey Takeaways 55\u003c\/p\u003e \u003cp\u003eYour Turn 56\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Align Your Mission with Theirs: Win Trust by Championing Their Cause 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Mission Alignment Matters 61\u003c\/p\u003e \u003cp\u003eWhat the Organization’s Mission Is 63\u003c\/p\u003e \u003cp\u003eWhat the Organization’s Mission Is Not 64\u003c\/p\u003e \u003cp\u003eHow to Demonstrate Mission Alignment 65\u003c\/p\u003e \u003cp\u003eResearch the Organization’s Mission 66\u003c\/p\u003e \u003cp\u003eDefine Your Personal Mission 73\u003c\/p\u003e \u003cp\u003eShow Mission Alignment 76\u003c\/p\u003e \u003cp\u003eYour Personal Mission Is a Journey, Not a Destination 79\u003c\/p\u003e \u003cp\u003eKey Takeaways 80\u003c\/p\u003e \u003cp\u003eYour Turn 81\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Make Your Goals Timely: Prove Your Impact Can’t Wait 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Timeliness Matters 85\u003c\/p\u003e \u003cp\u003eDemonstrate Timeliness by Incorporating Current Events 86\u003c\/p\u003e \u003cp\u003eDemonstrate Timeliness Through Urgency 92\u003c\/p\u003e \u003cp\u003eKey Takeaways 96\u003c\/p\u003e \u003cp\u003eYour Turn 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Capitalize on the Organization’s Unique Benefits: Turn Their Brag Points into Your Bonus Points 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Capitalizing on the Organization’s Unique Benefits Matters 101\u003c\/p\u003e \u003cp\u003eHow to Find the Organization’s Unique Benefits 103\u003c\/p\u003e \u003cp\u003eWays to Capitalize on the Organization’s Unique Benefits 106\u003c\/p\u003e \u003cp\u003eMake the Organization the “Hero” of Your Application Story 110\u003c\/p\u003e \u003cp\u003eKey Takeaways 117\u003c\/p\u003e \u003cp\u003eYour Turn 118\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Be Highly Specific: Use Detail That Captivates Selectors 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Specificity and Detail Matter 124\u003c\/p\u003e \u003cp\u003eReplace Platitudes and Jargon 125\u003c\/p\u003e \u003cp\u003eAdding Words for Greater Specificity 127\u003c\/p\u003e \u003cp\u003eRemoving Words for Greater Specificity 128\u003c\/p\u003e \u003cp\u003eCreate a Highly Specific Career Goal 129\u003c\/p\u003e \u003cp\u003eThe Match me Career Goal 130\u003c\/p\u003e \u003cp\u003eWhen You Don’t Have a Specific Career Goal 135\u003c\/p\u003e \u003cp\u003eProposing Highly Specific Projects 136\u003c\/p\u003e \u003cp\u003eObtain Highly Specific References 140\u003c\/p\u003e \u003cp\u003eKey Takeaways 142\u003c\/p\u003e \u003cp\u003eYour Turn 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Make Your Pitch Mutually Beneficial: Show How You Win When They Win 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Mutual Benefit Matters 150\u003c\/p\u003e \u003cp\u003eHow to Express Your Personal Needs 152\u003c\/p\u003e \u003cp\u003eDefine Your Need for Financial Benefits 153\u003c\/p\u003e \u003cp\u003eExpress Your Need for Educational Benefits 157\u003c\/p\u003e \u003cp\u003eShow Your Need for Network Benefits 158\u003c\/p\u003e \u003cp\u003ePaying the Benefits Forward 161\u003c\/p\u003e \u003cp\u003eKey Takeaways 163\u003c\/p\u003e \u003cp\u003eYour Turn 164\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Master Elegance: Balance Your Tone with Self- Confidence and Humility 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Elegance Is and Why It Matters 169\u003c\/p\u003e \u003cp\u003eHow a Winner’s Mindset Creates Elegance 171\u003c\/p\u003e \u003cp\u003eNix Calling Yourself the “Best” Candidate 173\u003c\/p\u003e \u003cp\u003eRecognize That Accomplishments Are Evidence, Not Self- Praise 175\u003c\/p\u003e \u003cp\u003eHave Empathy for Your Selectors 177\u003c\/p\u003e \u003cp\u003eKey Takeaways 179\u003c\/p\u003e \u003cp\u003eYour Turn 179\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Apply the MATCH ME Formula®: Put the Full Formula to Work in Your Pitch 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to Create Your Winning Application Story 184\u003c\/p\u003e \u003cp\u003eThree Frameworks to Help You Apply the match me Formula® 187\u003c\/p\u003e \u003cp\u003eA match me formula® cover letter 188\u003c\/p\u003e \u003cp\u003eA match me formula® personal statement 192\u003c\/p\u003e \u003cp\u003eMatch me formula® interview prep 200\u003c\/p\u003e \u003cp\u003eGuiding questions to apply the match me formula® 206\u003c\/p\u003e \u003cp\u003eWe believe in you 207\u003c\/p\u003e \u003cp\u003eReferences 209\u003c\/p\u003e \u003cp\u003eWork with Me 213\u003c\/p\u003e \u003cp\u003eAcknowledgments 215\u003c\/p\u003e \u003cp\u003eAbout the Author 219\u003c\/p\u003e \u003cp\u003eIndex 221\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52501088829720,"sku":"9781394328260","price":17.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394328260.jpg?v=1786209269","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/pitch-your-potential-the-formula-for-winning-dream-jobs-awards-and-elite-opportunities-hardback-9781394328260","provider":"Freshly Printed Books","version":"1.0","type":"link"}