{"product_id":"physicians-of-the-future-doctor-influencers-patient-consumers-and-the-business-of-functional-medicine-hardback-9781477328675","title":"Physicians of the Future; Doctor-Influencers, Patient-Consumers, and the Business of Functional Medicine (Hardback) 9781477328675","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePhysicians of the Future\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eDoctor-Influencers, Patient-Consumers, and the Business of Functional Medicine\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRosalynn A. Vega (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781477328675, University of Texas Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 21 May 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages, 3 b\u0026amp;w illustrations\u003cbr\u003e22.9 x 15.2 x 2.3 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eThe first scholarly exploration of the forums, practice, and economics of functional medicine.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003ePhysicians of the Future\u003c\/i\u003e interrogates the hidden logics of inclusion and exclusion in functional medicine (FM), a holistic form of personalized medicine that targets chronic disease. Rosalynn Vega uncovers how, as “wounded healers,” some FM practitioners who are former chronic disease sufferers turn their illness narratives into a form of social capital, leveraging social media to relate to patients and build practices as “doctor-influencers.” Arguing that power and authority operate distinctly in FM when compared to conventional medicine, largely because FM services are paid for out of pocket by socioeconomically privileged “clients,” Vega studies how FM practitioners engage in entrepreneurship of their own while critiquing the profit motives of the existing healthcare system, pharmaceutical industry, and insurance industry. Using data culled from online support groups, conferences, docuseries, blogs, podcasts, YouTube, and TED Talks, as well as her own battles with chronic illness, Vega argues that FM practices prioritize the individual while inadvertently reinscribing inequities based on race and class. Ultimately, she opens avenues of possibility for FM interlocutors wrestling with their responsibility for making functional medicine accessible to all. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cul\u003e\n\u003cli\u003e Prelude. Treat the Person, Not the Disease \u003c\/li\u003e\n\u003cli\u003e Introduction \u003c\/li\u003e\n\u003cli\u003e Chapter 1. Is Functional Medicine Pseudoscience? \u003c\/li\u003e\n\u003cli\u003e Interlude. Mapping Out My Systems Biology \u003c\/li\u003e\n\u003cli\u003e Chapter 2. Wounded Healers \u003c\/li\u003e\n\u003cli\u003e Interlude. Taking the Reins \u003c\/li\u003e\n\u003cli\u003e Chapter 3. Relational Shifts \u003c\/li\u003e\n\u003cli\u003e Interlude. The Three Cs \u003c\/li\u003e\n\u003cli\u003e Chapter 4. Digitized Patient Communities \u003c\/li\u003e\n\u003cli\u003e Chapter 5. Doctor-Influencers \u003c\/li\u003e\n\u003cli\u003e Chapter 6. Ancient Healing Traditions \u003c\/li\u003e\n\u003cli\u003e Chapter 7. Big Pharma and Health Insurance \u003c\/li\u003e\n\u003cli\u003e Chapter 8. Group Visits \u003c\/li\u003e\n\u003cli\u003e Conclusion. Looking Forward: Opportunities for Health Justice \u003c\/li\u003e\n\u003cli\u003e Acknowledgments \u003c\/li\u003e\n\u003cli\u003e Appendix: Persons Described in This Book \u003c\/li\u003e\n\u003cli\u003e Notes \u003c\/li\u003e\n\u003cli\u003e Works Cited \u003c\/li\u003e\n\u003cli\u003e Index \u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Texas Press","offers":[{"title":"Brand New","offer_id":52590989607192,"sku":"9781477328675","price":63.49,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/physicians-of-the-future-doctor-influencers-patient-consumers-and-the-business-of-functional-medicine-hardback-9781477328675","provider":"Freshly Printed Books","version":"1.0","type":"link"}