{"product_id":"persuasive-messages-the-process-of-influence-hardback-9781405158206","title":"Persuasive Messages; The Process of Influence (Hardback) 9781405158206","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePersuasive Messages\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Process of Influence\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e“\u003ci\u003ePersuasive Messages\u003c\/i\u003e displays a mature judgment about how to teach and learn persuasion. The product of two very experienced scholar\/instructors, the book commits to a base theory – the Elaboration Likelihood Model – and shows how it informs both practice and reflection on other leading theories. This book is very well adapted to an introductory course with a practical component.”\u003cbr\u003e \u003ci\u003e–Dale Hample, Western Illinois University\u003c\/i\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eWilliam Benoit (Author), Pamela Benoit (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781405158206, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 18 December 2007\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e25.4 x 18 x 2.7 cm, 0.653 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"The theoretical part of the book presents the key concepts to understanding the processes of social influence and persuasion.\" (\u003ci\u003ePsycCritiques\u003c\/i\u003e, June 2009)  \u003cp\u003e“The blending of classical rhetoric and contemporary persuasion theory and meta-analysis results as applied to everyday practice represents an exciting and remarkable achievement. Understandable and comprehensive, the Benoits begin the next generation of textbooks.”\u003cbr\u003e \u003ci\u003eMike Allen, UW-Milwaukee\u003c\/i\u003e“This clearly written book [does] a particularly good job of combining theory and application. References [are] comprehensive, … and the material well presented and accessible. Recommended.” (\u003ci\u003eChoice) \u003c!--end--\u003e\u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003e\u003cbr\u003e \u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eDesigned to help students become more successful persuaders, \u003ci\u003ePersuasive Messages\u003c\/i\u003e offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. \u003cbr\u003e \u003cul\u003e \u003cli\u003eA guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application\u003c\/li\u003e \u003cli\u003eOffers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages\u003c\/li\u003e \u003cli\u003eCovers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action\u003c\/li\u003e \u003cli\u003eTeaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics\u003c\/li\u003e \u003cli\u003eLecturer resources available at \u003ca href=\"http:\/\/www.blackwellpublishing.com\/benoit\"\u003ewww.blackwellpublishing.com\/benoit\u003c\/a\u003e\n\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of Figures. \u003cp\u003eList of Boxes.\u003c\/p\u003e \u003cp\u003eList of Tables.\u003c\/p\u003e \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Attitudes and Persuasion:\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e1. The Importance of Persuasion.\u003c\/p\u003e \u003cp\u003e2. The Cognitive Approach to Persuasion.\u003c\/p\u003e \u003cp\u003e3. The Source of Persuasive Messages: Credibility.\u003c\/p\u003e \u003cp\u003e4. Ethical Concerns.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Preparing Persuasive Communication:\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e5. Purpose and Audience.\u003c\/p\u003e \u003cp\u003e6. Organization: Structuring the Message.\u003c\/p\u003e \u003cp\u003e7. Substance: Support for Your Ideas.\u003c\/p\u003e \u003cp\u003e8. Symbols and Style.\u003c\/p\u003e \u003cp\u003e9. Hostile, Apathetic, Motivated, and Multiple Audiences.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Theories of Persuasion:\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e10. Consistency Theories of Attitude Change.\u003c\/p\u003e \u003cp\u003e11. Social Judgment\/Involvement Theory.\u003c\/p\u003e \u003cp\u003e12. Theory of Reasoned Action.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Critical Consumers of Persuasive Messages:\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e13. Persuasion in Advertising.\u003c\/p\u003e \u003cp\u003e14. Persuasion in Political Campaigns.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sociology \u0026amp; anthropology [\u003ca title=\"See our other books on Sociology \u0026amp; anthropology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sociology%20\u0026amp;%20anthropology%20%5BJH%5D%22\"\u003eJH\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52437779546392,"sku":"9781405158206","price":92.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781405158206.jpg?v=1784939748","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/persuasive-messages-the-process-of-influence-hardback-9781405158206","provider":"Freshly Printed Books","version":"1.0","type":"link"}