{"product_id":"peak-how-great-companies-get-their-mojo-from-maslow-revised-and-updated-paperback-softback-9781119434924","title":"PEAK; How Great Companies Get Their Mojo from Maslow Revised and Updated (Paperback \/ softback) 9781119434924","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePEAK\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Great Companies Get Their Mojo from Maslow Revised and Updated\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eChip Conley (Author), Tony Hsieh (Foreword by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119434924, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 22 December 2017\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e22.6 x 15 x 2.5 cm, 0.363 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eProven principles for sustainable success, with new leadership insight\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePEAK\u003c\/i\u003e is the popular, transformative guide to doing business better, written by a seasoned entrepreneur\/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of the world’s largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home sharing company into a world-class hospitality giant, Conley once again used the principles he’d developed in\u003ci\u003e PEAK.\u003c\/i\u003e In the decade since this book's first edition, Conley's \u003ci\u003ePEAK\u003c\/i\u003e strategy has been developed on six continents in organizations in virtually every industry. The author’s foundational premise is that great leaders become amateur psychologists by understanding the unique needs of three key relationships—with employees, customers, and investors—and this message has resonated with every kind of leader and company including some of the world’s best-known, from Apple to Facebook. Avid users of \u003ci\u003ePEAK\u003c\/i\u003e have found that the principles create greater loyalty and differentiation with their key stakeholders. This new second edition includes in-depth examples of real-world \u003ci\u003ePEAK\u003c\/i\u003e companies, including the author’s own at Airbnb, and exclusive \u003ci\u003ePEAK\u003c\/i\u003e leadership practices that will take you—and your company's performance—to new heights.\u003c\/p\u003e \u003cp\u003eWhether you're at a startup or a Fortune 500 company, at a for-profit, nonprofit, or governmental organization, this book can help you and your people reach potential you never realized you had.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand how Maslow's hierarchy makes for winning business practices\u003c\/li\u003e \u003cli\u003eLearn how \u003ci\u003ePEAK\u003c\/i\u003e drove some of today's top businesses to success\u003c\/li\u003e \u003cli\u003eHelp employees reach their full potential—and beyond\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eTransform the customer experience and keep investors happy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe PEAK framework succeeds because it elevates the business from the inside out. These same principles apply in the boardroom, the breakroom, and your living room at home, and have proven to be the foundation of healthy, fulfilled lives. Even if you think you're doing great, you could always be doing better—and \u003ci\u003ePEAK\u003c\/i\u003e gives you a roadmap to the next level.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003ePreface xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE: MASLOW AND ME\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Toward a Psychology of Business 3\u003c\/p\u003e \u003cp\u003e2 Karmic Capitalism 17\u003c\/p\u003e \u003cp\u003e3 The Relationship Truths 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 Creating Base Motivation 45\u003c\/p\u003e \u003cp\u003e5 Creating Loyalty 61\u003c\/p\u003e \u003cp\u003e6 Creating Inspiration 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART THREE: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Creating Satisfaction 99\u003c\/p\u003e \u003cp\u003e8 Creating Commitment 119\u003c\/p\u003e \u003cp\u003e9 Creating Evangelists 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FOUR: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Creating Trust 159\u003c\/p\u003e \u003cp\u003e11 Creating Confidence 175\u003c\/p\u003e \u003cp\u003e12 Creating Pride of Ownership 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FIVE: PUTTING THE TRUTHS INTO ACTION\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13 The Heart of the Matter 201\u003c\/p\u003e \u003cp\u003e14 Peak Leadership Practices 215\u003c\/p\u003e \u003cp\u003e15 Creating a Self-Actualized Life 235\u003c\/p\u003e \u003cp\u003eAppendix: Peak Managerial Assessment 247\u003c\/p\u003e \u003cp\u003eNotes 251\u003c\/p\u003e \u003cp\u003eReferences 259\u003c\/p\u003e \u003cp\u003eAcknowledgments 267\u003c\/p\u003e \u003cp\u003eThe Author 271\u003c\/p\u003e \u003cp\u003eIndex 273\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52460671729944,"sku":"9781119434924","price":13.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119434924.jpg?v=1785457704","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/peak-how-great-companies-get-their-mojo-from-maslow-revised-and-updated-paperback-softback-9781119434924","provider":"Freshly Printed Books","version":"1.0","type":"link"}