{"product_id":"patterns-in-brand-monitoring-a-scientific-approach-to-brand-protection-analysis-paperback-softback-9781637427521","title":"Patterns in Brand Monitoring; A Scientific Approach to Brand Protection Analysis (Paperback \/ softback) 9781637427521","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePatterns in Brand Monitoring\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Scientific Approach to Brand Protection Analysis\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid Barnett (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781637427521\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 30 April 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e302 pages\u003cbr\u003e22.9 x 15.2 x 1.5 cm, 0.666 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eThe Internet provides the infrastructure for a multi-trillion dollar, rapidly growing economy and the costs of intellectual property crime are enormous.\u003c\/b\u003e With two-thirds of the global population online, brand protection is no longer just an option for corporations.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003ePatterns in Brand Monitoring\u003c\/i\u003e considers the ways in which a scientific approach can be applied to the analysis of brand protection data, essential for filtering and prioritizing the results and yielding insights into trends and patterns in infringement activity.\u003c\/p\u003e\n\u003cp\u003eThroughout the book, technical definitions and formulations of key ideas are presented in information boxes and are illustrated by the use of real case studies.\u003c\/p\u003e\n\u003cp\u003eThe book is of relevance to stakeholders responsible for brand protection, intellectual property management, marketing or digital services in any organization, and to anyone with a general interest in the industry. It illustrates how an effective analysis approach can build efficiencies into a brand protection program, provide guidance on areas of focus, and demonstrate return on investment.\u003c\/p\u003e\u003c\/font\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n","brand":"Business Expert Press","offers":[{"title":"Brand New","offer_id":52670794694936,"sku":"9781637427521","price":27.69,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/patterns-in-brand-monitoring-a-scientific-approach-to-brand-protection-analysis-paperback-softback-9781637427521","provider":"Freshly Printed Books","version":"1.0","type":"link"}