{"product_id":"patent-engineering-a-guide-to-building-a-valuable-patent-portfolio-and-controlling-the-marketplace-hardback-9781118946091","title":"Patent Engineering; A Guide to Building a Valuable Patent Portfolio and Controlling the Marketplace (Hardback) 9781118946091","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePatent Engineering\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Guide to Building a Valuable Patent Portfolio and Controlling the Marketplace\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDonald S. Rimai (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118946091, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 15 April 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.6 x 16 x 2.3 cm, 0.535 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePatents are a vital asset in the modern business world. They allow patent holders to introduce new products in to a market while deterring other market players from simply copying innovative features without making comparable investments in research and development.  In years past, a few patents may have provided adequate protection.  That is no longer the case. In today's world, it is critical that innovative companies protect the features of their products that give them a competitive advantage with a family or portfolio of patents that are strategically generated to protect the market position of the patent holder. A patent portfolio that deters competitors from introducing competitive products in a timely manner can be worth billions of dollars. Anything less than this is an expensive and possibly fatal distraction.  This book provides a strategic framework for cost efficient engineering of patent portfolios that protect your investments in research and development and that extend the market advantages that these investments provide.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e1 An Introduction to Patent Engineering 1\u003c\/p\u003e \u003cp\u003e2 Patents and Patent Strategies—What They Are and Why You Need Them 17\u003c\/p\u003e \u003cp\u003e3 Developing a Patent Strategy and Patent Engineering 33\u003c\/p\u003e \u003cp\u003e4 Implementing Patent Strategies and the Application Process through Patent Engineering 59\u003c\/p\u003e \u003cp\u003e5 The Structure of a Patent 81\u003c\/p\u003e \u003cp\u003e6 Inventions and Inventorship: Challenges and Complications 105\u003c\/p\u003e \u003cp\u003e7 Patent Engineering and Patent Prosecution 127\u003c\/p\u003e \u003cp\u003e8 Controlling the Costs of Generating and Maintaining a Patent Portfolio through Patent Engineering 143\u003c\/p\u003e \u003cp\u003e9 Patent Engineering in a Global Economy 153\u003c\/p\u003e \u003cp\u003e10 Avoiding an Infringement Lawsuit through Patent Clearances 169\u003c\/p\u003e \u003cp\u003e11 The Role of the Patent Engineer 189\u003c\/p\u003e \u003cp\u003eIndex    \u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Scrivener","offers":[{"title":"Brand New","offer_id":52421383356696,"sku":"9781118946091","price":103.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118946091.jpg?v=1784593935","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/patent-engineering-a-guide-to-building-a-valuable-patent-portfolio-and-controlling-the-marketplace-hardback-9781118946091","provider":"Freshly Printed Books","version":"1.0","type":"link"}