{"product_id":"pain-and-profits-the-history-of-the-headache-and-its-remedies-in-america-paperback-softback-9780813534411","title":"Pain and Profits; The History of the Headache and Its Remedies in America (Paperback \/ softback) 9780813534411","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003ePain and Profits\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe History of the Headache and Its Remedies in America\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJan R. McTavish (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780813534411\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 13 July 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e22.9 x 15.2 x 1.5 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003eA revealing exploration of the ways in which the linked histories of the pharmaceutical industry, government policy, and medical practice intersects with the everyday lives-and pain-of ordinary men and women. An important contribution to our understanding of an important but too often invisible aspect of modern life.\u003c\/div\u003e - Charles E. Rosenberg (Ernst Monrad Professor of the Social Sciences, Department of the History of Scie) \u003cdiv\u003eMcTavish expertly weaves the interactions among patients, physicians, and pharmacists into a compelling story. Entertaining and insightful, Pain and Profits is a must read for all interested in the history of American pharmacy.\u003c\/div\u003e - Gregory J. Higby (Executive Director, American Institute of the History of Pharmacy)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cp\u003e\u003ci\u003ePain and Profits\u003c\/i\u003e tells the story of how a common ailment-the headache-became the center of a multibillion dollar pharmaceutical industry in the United States. Despite the increasing authority of the medical profession in the twentieth century, treatment of this condition has remained largely in the hands of the public. Using the headache as a case study, and advertising as a significant source of information, Jan McTavish traces the beginnings of the modern over-the-counter industry.\u003c\/p\u003e\n\u003cp\u003eThe American pharmaceutical industry developed from nineteenth-century suppliers of plant-derived drugs for both professional and home care. Two branches of the industry evolved over time-the ethical branch, which sold products only with prescriptions, and the nostrum branch, which was noted for its energetic marketing techniques. At the end of the century, they were joined by German companies that combined a strong commitment to science with aggressive salesmanship. Since German drugs were both highly effective in treating headaches and commonly available, sufferers wanting quick relief could easily obtain them. The result was a new kind of “legitimate” pharmaceutical industry that targeted consumers directly.\u003c\/p\u003e\n\u003cp\u003eHistorians of medicine as well as more general readers interested in the history of the headache will enjoy this fascinating account of the creation of the modern pharmaceutical industry.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003eThe headache and its treatment in the nineteenth century\u003cbr\u003e Free choice and free enterprise in nineteenth century American drug supply\u003cbr\u003e Doctors and the drug trade\u003cbr\u003e The remarkable synthetic drugs\u003cbr\u003e Druggists, doctors and the law\u003cbr\u003e The Bayer Company: drugs as big business\u003cbr\u003e Did the headache finally meet its match?\u003cbr\u003e The headache in the twentieth century\u003c\/div\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Rutgers University Press","offers":[{"title":"Brand New","offer_id":52559284175128,"sku":"9780813534411","price":25.59,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/pain-and-profits-the-history-of-the-headache-and-its-remedies-in-america-paperback-softback-9780813534411","provider":"Freshly Printed Books","version":"1.0","type":"link"}