{"product_id":"outrageous-startup-growth-uncovering-the-secrets-of-user-psychology-to-scale-your-success-hardback-9781394387335","title":"Outrageous Startup Growth; Uncovering the Secrets of User Psychology to Scale Your Success (Hardback) 9781394387335","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eOutrageous Startup Growth\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eUncovering the Secrets of User Psychology to Scale Your Success\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eColin Hodge (Author), Roger Dooley (Foreword by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394387335, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 30 March 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e23.1 x 16 x 3.3 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003e***NATIONAL BESTSELLER***\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003cbr\u003eCreate and market products that people can’t ignore using proven strategies from behavioral science. \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAre you ready to take your startup to the next level? Understanding user psychology is the difference between startups that go viral—and those that go splat. \u003ci\u003eOutrageous Startup Growth\u003c\/i\u003e is your playbook to adopt the mindset and strategies that drive explosive business success. ​Packed with real-world lessons, psychological insights, and actionable frameworks, this book is a must-read for entrepreneurs, product managers, and anyone looking to grow their business sustainably. ​\u003c\/p\u003e \u003cp\u003eColin Hodge, the co-founder of DOWN and creator of The Outrageous Growth Method, shares his hard-earned wisdom from scaling startups to over 100 million users, navigating high-stakes negotiations, and achieving successful exits. Hodge dives deep into the entrepreneurial mindset, teaching you how to embrace discomfort, build resilience, and learn from failures. With nearly two decades of experience in the tech industry spanning the globe, Hodge distills the essence of startup success into two key areas: cultivating a growth mindset and engineering user psychology for business growth. This book is your blueprint for:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHarnessing behavioral science to optimize acquisition, retention, and user value\u003c\/li\u003e \u003cli\u003eCreating FOMO (Fear of Missing Out) to attract users and identify magic moments that lead to customer loyalty\u003c\/li\u003e \u003cli\u003eDesigning experiences that nudge customer decisions toward success\u003c\/li\u003e \u003cli\u003eUnveiling your competitors’ hidden psychological tactics and applying them using robust principles.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether it’s leveraging social proof, reducing friction, or crafting authentic branding, \u003ci\u003eOutrageous Growth\u003c\/i\u003e equips you with the tools to build a product that users love—and can’t stop talking about.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Getting Comfortable with Being Uncomfortable 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Undressing in Public 3\u003c\/p\u003e \u003cp\u003eChapter 2 The Foundations of User Psychology 11\u003c\/p\u003e \u003cp\u003eChapter 3 What’s Holding You Back? 29\u003c\/p\u003e \u003cp\u003eChapter 4 The Allure of Authenticity 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II the Mindset of Outrageous Growth 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 The Quiet Superpower 53\u003c\/p\u003e \u003cp\u003eChapter 6 When the World Comes Crashing Down 67\u003c\/p\u003e \u003cp\u003eChapter 7 Can’t Stop, Won’t Stop 79\u003c\/p\u003e \u003cp\u003eChapter 8 Shut Up and Ship 95\u003c\/p\u003e \u003cp\u003eChapter 9 The Psychology of Negotiating 115\u003c\/p\u003e \u003cp\u003eChapter 10 Exits and Entrances: How and When to Sell 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III the Three Best Psychology Methods for Startup Growth 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 Creating FOMO 143\u003c\/p\u003e \u003cp\u003eChapter 12 How Invisible Hands Guide Decisions 163\u003c\/p\u003e \u003cp\u003eChapter 13 A Game-Winning Strategy 193\u003c\/p\u003e \u003cp\u003eChapter 14 Finding the Magic 209\u003c\/p\u003e \u003cp\u003eChapter 15 Your User Psychology Toolbox 241\u003c\/p\u003e \u003cp\u003eNotes 267\u003c\/p\u003e \u003cp\u003eAcknowledgments 279\u003c\/p\u003e \u003cp\u003eAbout the Author 283\u003c\/p\u003e \u003cp\u003eIndex 285\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52462979645720,"sku":"9781394387335","price":17.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394387335.jpg?v=1785544166","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/outrageous-startup-growth-uncovering-the-secrets-of-user-psychology-to-scale-your-success-hardback-9781394387335","provider":"Freshly Printed Books","version":"1.0","type":"link"}