{"product_id":"origination-the-geographies-of-brands-and-branding-paperback-softback-9781118556405","title":"Origination; The Geographies of Brands and Branding (Paperback \/ softback) 9781118556405","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eOrigination\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Geographies of Brands and Branding\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003e'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. \u003ci\u003eOrigination\u003c\/i\u003e will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.'\u003cbr\u003e \u003cb\u003e— Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA\u003cbr\u003e \u003cbr\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e'The symbolic landscape of late capitalism is cluttered with brands, but this is hardly a featureless, flat earth marked only by free-floating, rootless signs. In \u003ci\u003eOrigination\u003c\/i\u003e, Andy Pike provides the first systematic exploration of the geographies of brands and branding — many of which, of course, are hidden in plain sight — combining creative theorization with compelling case studies. An original!'\u003cbr\u003e \u003cb\u003e— Jamie Peck, Professor of Geography, University of British Columbia, Canada\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAndy Pike (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118556405, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 12 May 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e22.9 x 15.2 x 1.3 cm, 0.327 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e“Overall, Origination presents a promising conceptual and research framework capable of revealing the multiple facets of brand geographies.”  (\u003ci\u003eConsumption Markets \u0026amp; Culture\u003c\/i\u003e, 1 December 2015)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eOrigination: The Geographies of Brands and Branding \u003c\/i\u003eoffers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding\u003c\/li\u003e \u003cli\u003eChallenges current interpretations of brands as vehicles of homogenization in globalization\u003c\/li\u003e \u003cli\u003eEstablishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding\u003c\/li\u003e \u003cli\u003ePresents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands\u003c\/li\u003e \u003cli\u003eForges strong new connections between political and cultural economy approaches within geography\u003c\/li\u003e \u003cli\u003eProvides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eSeries Editors’ Preface viii\u003c\/p\u003e \u003cp\u003eAcknowledgements ix\u003c\/p\u003e \u003cp\u003ePermissions x\u003c\/p\u003e \u003cp\u003eList of Tables xi\u003c\/p\u003e \u003cp\u003eList of Figures xii\u003c\/p\u003e \u003cp\u003e1 Introduction 1\u003c\/p\u003e \u003cp\u003e2 The Geographies of Brands and Branding 23\u003c\/p\u003e \u003cp\u003e3 Origination 59\u003c\/p\u003e \u003cp\u003e4 ‘Local’ Origination … Newcastle Brown Ale 88\u003c\/p\u003e \u003cp\u003e5 ‘National’ Origination … Burberry 112\u003c\/p\u003e \u003cp\u003e6 ‘Global’ Origination … Apple 139\u003c\/p\u003e \u003cp\u003e7 Territorial Development 171\u003c\/p\u003e \u003cp\u003e8 Conclusions 194\u003c\/p\u003e \u003cp\u003eReferences 207\u003c\/p\u003e \u003cp\u003eIndex 224\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Geography [\u003ca title=\"See our other books on Geography\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Geography%20%5BRG%5D%22\"\u003eRG\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52501447442712,"sku":"9781118556405","price":24.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118556405.jpg?v=1786239413","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/origination-the-geographies-of-brands-and-branding-paperback-softback-9781118556405","provider":"Freshly Printed Books","version":"1.0","type":"link"}