{"product_id":"optimize-how-to-attract-and-engage-more-customers-by-integrating-seo-social-media-and-content-marketing-hardback-9781118167779","title":"Optimize; How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing (Hardback) 9781118167779","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eOptimize\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLee Odden (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118167779, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 27 April 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.8 x 16.4 x 2.3 cm, 0.441 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eAttract, engage, and inspire your customers with an \"Optimize and Socialize\" content marketing strategy\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eOptimize\u003c\/i\u003e is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eOptimize\u003c\/i\u003e provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCreate a blueprint for integrated search, social media and content marketing strategy\u003c\/li\u003e \u003cli\u003eDetermine which creative tactics will provide the best results for your company\u003c\/li\u003e \u003cli\u003eImplement search and social optimization holistically in the organization\u003c\/li\u003e \u003cli\u003eMeasure the business value of optimized and socialized content marketing\u003c\/li\u003e \u003cli\u003eDevelop guidelines, processes and training to scale online marketing success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eOptimize\u003c\/i\u003e offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword v  \u003cp\u003ePreface vii\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePHASE 1:\u003c\/b\u003e \u003cb\u003ePLANNING\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Setting the Stage for an Optimized State of Mind 3\u003c\/p\u003e \u003cp\u003eChapter 2 Journey: Where Does Optimize and Socialize Fit in Your Company? 15\u003c\/p\u003e \u003cp\u003eChapter 3 Smart Marketing Requires Intelligence: Research, Audit, and Listen 25\u003c\/p\u003e \u003cp\u003eChapter 4 In It to Win It: Setting Objectives 39\u003c\/p\u003e \u003cp\u003eChapter 5 Roadmap to Success: Content Marketing Strategy 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePHASE 2:\u003c\/b\u003e \u003cb\u003eIMPLEMENTATION\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Know Thy Customer: Personas 65\u003c\/p\u003e \u003cp\u003eChapter 7 Words Are Key to Customers: Keyword Research 75\u003c\/p\u003e \u003cp\u003eChapter 8 Attract, Engage, and Inspire: Building Your Content Plan 99\u003c\/p\u003e \u003cp\u003eChapter 9 Content Isn’t King, It’s the Kingdom: Creation and Curation 115\u003c\/p\u003e \u003cp\u003eChapter 10 If It Can Be Searched, It Can Be Optimized: Content Optimization 127\u003c\/p\u003e \u003cp\u003eChapter 11 Community Rules: Social Network Development—Don't Be Late to the Social Networking Party 157\u003c\/p\u003e \u003cp\u003eChapter 12 Electrify Your Content: Promotion and Link Building 175\u003c\/p\u003e \u003cp\u003eChapter 13 Progress, Refi nement, and Success: Measurement 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePHASE 3:\u003c\/b\u003e \u003cb\u003eSCALE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14 Optimize and Socialize: Processes and Training 211\u003c\/p\u003e \u003cp\u003eChapter 15 Are You Optimized? 225\u003c\/p\u003e \u003cp\u003eAbout the Author 231\u003c\/p\u003e \u003cp\u003eNotes 233\u003c\/p\u003e \u003cp\u003eIndex 239\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52511253496088,"sku":"9781118167779","price":15.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118167779_260721.jpg?v=1786592291","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/optimize-how-to-attract-and-engage-more-customers-by-integrating-seo-social-media-and-content-marketing-hardback-9781118167779","provider":"Freshly Printed Books","version":"1.0","type":"link"}