{"product_id":"on-target-how-the-worlds-hottest-retailer-hit-a-bulls-eye-hardback-9780471250678","title":"On Target; How the World's Hottest Retailer Hit a Bull's-Eye (Hardback) 9780471250678","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eOn Target\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow the World's Hottest Retailer Hit a Bull's-Eye\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLaura Rowley (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471250678, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 15 April 2003\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e23.6 x 15.8 x 2.2 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe first behind-the-scenes look at the stunning success of America's hippest discount retailer\u003cbr\u003e Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy. An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.\u003cbr\u003e Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgments.\u003cbr\u003e \u003cbr\u003e Introduction.\u003cbr\u003e \u003cbr\u003e Chapter 1. The Target Difference.\u003cbr\u003e \u003cbr\u003e Chapter 2. The Right Stuff.\u003cbr\u003e \u003cbr\u003e Chapter 3. Inside the Mind of the Bargain Hunter.\u003cbr\u003e \u003cbr\u003e Chapter 4. Advertising and Promotion.\u003cbr\u003e \u003cbr\u003e Chapter 5. Service and Technology.\u003cbr\u003e \u003cbr\u003e Chapter 6. The Legend of George Draper Dayton.\u003cbr\u003e \u003cbr\u003e Chapter 7. The Next Generation.\u003cbr\u003e \u003cbr\u003e Chapter 8. Management Excellence.\u003cbr\u003e \u003cbr\u003e Chapter 9. Guides for Growth.\u003cbr\u003e \u003cbr\u003e Chapter 10. Philanthropy.\u003cbr\u003e \u003cbr\u003e Chapter 11. Challenges.\u003cbr\u003e \u003cbr\u003e Appendix A. Target Corporation Financial Facts.\u003cbr\u003e \u003cbr\u003e Appendix B. Target Corporation Historic Highlights.\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52502965289240,"sku":"9780471250678","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471250678.jpg?v=1786321574","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/on-target-how-the-worlds-hottest-retailer-hit-a-bulls-eye-hardback-9780471250678","provider":"Freshly Printed Books","version":"1.0","type":"link"}