{"product_id":"on-target-gun-culture-storytelling-and-the-nra-paperback-softback-9781487548445","title":"On Target; Gun Culture, Storytelling, and the NRA (Paperback \/ softback) 9781487548445","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eOn Target\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eGun Culture, Storytelling, and the NRA\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eNoah S. Schwartz (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781487548445\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 4 October 2022\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e264 pages, 4 b\u0026amp;w figures, 4 b\u0026amp;w tables\u003cbr\u003e22.9 x 15.2 x 1.8 cm, 0.4 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eThe National Rifle Association (NRA) is an important actor in the American gun debate. While popular explanations for the group\u0026amp;#x2019;s influence often focus on the NRA\u0026amp;#x2019;s lobbying and campaign donations, it receives lesser attention for the mass mobilization efforts that make these political endeavours possible. \u003c\/p\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003eOn Target explores why the NRA is so influential and how we can understand the group\u0026amp;#x2019;s impact on firearms policy in the United States. The book looks at how the NRA both draws upon and shapes historical meta-narratives regarding the role of firearms in America\u0026amp;#x2019;s national identity and how this is part of a larger effort to expand the community of gun owners. Noah S. Schwartz demonstrates how the NRA portrays a vision of the past through events such as its annual meeting; communications such as \u003ci\u003eAmerican Rifleman\u003c\/i\u003e magazine and NRA TV; and points of contact including the National Firearms Museum. \u003c\/p\u003e \u003cp\u003eBased on fieldwork in Indiana and Virginia, including participant observation at NRA events and firearm safety classes, thematic analysis of audio-visual material, and interviews with NRA executives and members, \u003ci\u003eOn Target\u003c\/i\u003e sheds light on the ways in which the NRA tells stories to build and mobilize a politically motivated network of gun owners. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcronyms\u003cbr\u003e1. Introduction to the Great Gun Debate\u003cbr\u003e2. What Is the Gun Culture?\u003cbr\u003e3. Narrative and Memory\u003cbr\u003e4. On Paper and Online\u003cbr\u003e5. Points of Contact: The NRA Annual Meeting\u003cbr\u003e6. Home on the Range\u003cbr\u003e7. The NRA Firearms History Museum\u003cbr\u003e8. Conclusion\u003cbr\u003eAppendices\u003cbr\u003eBibliography\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Toronto Press","offers":[{"title":"Brand New","offer_id":52595898286360,"sku":"9781487548445","price":20.19,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/on-target-gun-culture-storytelling-and-the-nra-paperback-softback-9781487548445","provider":"Freshly Printed Books","version":"1.0","type":"link"}