{"product_id":"offline-free-your-mind-from-smartphone-and-social-media-stress-paperback-softback-9780857087935","title":"Offline; Free Your Mind from Smartphone and Social Media Stress (Paperback \/ softback) 9780857087935","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eOffline\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eFree Your Mind from Smartphone and Social Media Stress\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eImran Rashid (Author), Soren Kenner (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780857087935, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 4 January 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e21.3 x 14 x 1.8 cm, 0.227 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAuthors Imran Rashid and Soren Kenner have sparked an international debate by \u003cb\u003erevealing the “mind hacks” \u003c\/b\u003eFacebook, Apple, Google, and Instagram use to get you and your children hooked on their products. \u003cbr\u003e\u003cbr\u003eIn Offline, they deliver an eye-opening research-based journey into the world of tech giants, \u003cb\u003esmartphones, social engineering, and subconscious manipulation\u003c\/b\u003e. This provocative work shows you how digital devices change individuals and communities for better and worse.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eA must-read if you or your kids use smartphones or tablets\u003c\/b\u003e and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment.  \u003c\/p\u003e \u003cp\u003eLearn how to recognize ‘mind hacks’ and \u003cb\u003eavoid the potentially disastrous side-effects of digital pollution.\u003c\/b\u003e Unplug from the matrix. Learn digital habits that work for you.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eIntroduction: Offline 1\u003c\/p\u003e \u003cp\u003eAre You Being Digitally Manipulated? 5\u003c\/p\u003e \u003cp\u003eAccess to Your Attention Has Become a Commodity 8\u003c\/p\u003e \u003cp\u003eTechnology Is Good. But Use it Carefully! 10\u003c\/p\u003e \u003cp\u003eHowThis Book Is Structured 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter One 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Tsunami of Technological Transformation 17\u003c\/p\u003e \u003cp\u003eImperceptible Change 19\u003c\/p\u003e \u003cp\u003eBecause Your Eyeballs Are Worth It 21\u003c\/p\u003e \u003cp\u003eSocial Media: The Global Village 23\u003c\/p\u003e \u003cp\u003eTackling the Onslaught of Information 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Two 30\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Fire upon the Deep 30\u003c\/p\u003e \u003cp\u003eDeveloping Bigger Brains Was an Evolutionary Gamble 31\u003c\/p\u003e \u003cp\u003eThe Three Layers of Your Brain 33\u003c\/p\u003e \u003cp\u003ePrefiltering and Neuroplasticity: Your Adaptable Brain 45\u003c\/p\u003e \u003cp\u003eIs Your Consciousness Time-Shifted? 47\u003c\/p\u003e \u003cp\u003eTo Be or Not to Be Conscious 49\u003c\/p\u003e \u003cp\u003eOut of Control 51\u003c\/p\u003e \u003cp\u003eIs Consciousness a Question of Being in the Spotlight? 53\u003c\/p\u003e \u003cp\u003eModels Are Not Reality 54\u003c\/p\u003e \u003cp\u003eThe Hard Question of Consciousness 55\u003c\/p\u003e \u003cp\u003eThe Social Brain 56\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Three 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Billion Dollar Question 63\u003c\/p\u003e \u003cp\u003eDopamine: Sex, Drugs, and Rock ’n’ Roll? 65\u003c\/p\u003e \u003cp\u003eOxytocin: Humans Need Humans 67\u003c\/p\u003e \u003cp\u003eDoes Your Family Suffer from Technoference? 69\u003c\/p\u003e \u003cp\u003eBeing Able to Defer Gratification Is Crucial 72\u003c\/p\u003e \u003cp\u003eWhat We Actually Do Know about Impulse Control—and About Losing It! 74\u003c\/p\u003e \u003cp\u003eDo Smartphones Affect Human Self-Control? 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Four 80\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Human Information Factory 82\u003c\/p\u003e \u003cp\u003eThe Limited Working Memory 82\u003c\/p\u003e \u003cp\u003eThe Sorting Task 83\u003c\/p\u003e \u003cp\u003eInformation Processing 84\u003c\/p\u003e \u003cp\u003eWould You Dare to Be a Passenger in a Car Driven by a Distracted You? 86\u003c\/p\u003e \u003cp\u003eExcuse Me, Do You Have a Minute? 87\u003c\/p\u003e \u003cp\u003eSmartphones and Feelings 88\u003c\/p\u003e \u003cp\u003eA Quick Pit-Stop before Heading into the Land of Dragons 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Five 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOne Great Big Online Market 95\u003c\/p\u003e \u003cp\u003eB.J. Fogg and the Stanford Persuasion Lab 96\u003c\/p\u003e \u003cp\u003eLet’s Take a Look at B.J. Fogg’s Model as It Is Being Used Today… 98\u003c\/p\u003e \u003cp\u003eYour Phone Is a Slot Machine! 101\u003c\/p\u003e \u003cp\u003eWhat Do the Companies Targeting You See? 103\u003c\/p\u003e \u003cp\u003eYour Personality Can Be Predicted with Great Accuracy 107\u003c\/p\u003e \u003cp\u003eThe Cambridge Analytica Scandal 109\u003c\/p\u003e \u003cp\u003eHow You Are Captured and Converted 111\u003c\/p\u003e \u003cp\u003eMultivariate Testing—Helping Consumers Capture Themselves 113\u003c\/p\u003e \u003cp\u003eThe StrangeWorld of Tracking Pixels, Cookies and Remarketing 115\u003c\/p\u003e \u003cp\u003eAll aboard the Consumer Journey Train 118\u003c\/p\u003e \u003cp\u003eThe Horrible Dark Patterns 120\u003c\/p\u003e \u003cp\u003eHow Google Skews Your Search Results 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Six 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStress, Low Self-Esteem, Anxiety and Sleep Disturbances 126\u003c\/p\u003e \u003cp\u003eSmartphones and Social Media Can Lead to ADHD in Adolescents 128\u003c\/p\u003e \u003cp\u003eCan Use of Social Media Be Addictive? 128\u003c\/p\u003e \u003cp\u003eWhen Addictive Design and Basic Human Social Traits Clash 130\u003c\/p\u003e \u003cp\u003eThe Effects Are Not Just Physiological or Psychological 132\u003c\/p\u003e \u003cp\u003eEcho Chambers and Confirmation Bias 133\u003c\/p\u003e \u003cp\u003eWhen Confirmation Bias Leads to Cognitive Dissonance 138\u003c\/p\u003e \u003cp\u003eThe Sharp Decline in Empathy 141\u003c\/p\u003e \u003cp\u003eThe Changing World of Youngsters 144\u003c\/p\u003e \u003cp\u003eCyberbullying 146\u003c\/p\u003e \u003cp\u003eIn Conclusion: The Road Ahead Is All About the Choices You Make! 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Seven 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking Changes Is Not Easy! 157\u003c\/p\u003e \u003cp\u003eChange Means Doing Things Differently 159\u003c\/p\u003e \u003cp\u003eStep 1: Life Stories 160\u003c\/p\u003e \u003cp\u003eStep 2: Mapping out Your Habits and How You Spend Your Time 164\u003c\/p\u003e \u003cp\u003eStep 3: Identify Triggers \u0026amp; Cues 164\u003c\/p\u003e \u003cp\u003eStep 4: Plan Your Countermove and Start Acting 167\u003c\/p\u003e \u003cp\u003eTroubleshoot Failure 169\u003c\/p\u003e \u003cp\u003eIn Summary: It’s Not Rocket Science, but it’s Not All That Easy Either 170\u003c\/p\u003e \u003cp\u003eTeaching Your Children Sensible and Healthy Digital Habits 172\u003c\/p\u003e \u003cp\u003eThe Underlying Psychological Principles 174\u003c\/p\u003e \u003cp\u003eEntering the Zone—Learning to Focus 177\u003c\/p\u003e \u003cp\u003eDeliberate Practice 179\u003c\/p\u003e \u003cp\u003eIn Conclusion: It’s Simple, but it’s Not Easy 182\u003c\/p\u003e \u003cp\u003eEpilogue 187\u003c\/p\u003e \u003cp\u003eIndex 193\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Capstone","offers":[{"title":"Brand New","offer_id":52472119427352,"sku":"9780857087935","price":10.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780857087935.jpg?v=1785717715","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/offline-free-your-mind-from-smartphone-and-social-media-stress-paperback-softback-9780857087935","provider":"Freshly Printed Books","version":"1.0","type":"link"}