{"product_id":"nuts-bolts-and-magnetrons-a-practical-guide-for-industrial-marketers-paperback-softback-9780471853251","title":"Nuts, Bolts and Magnetrons; A Practical Guide for Industrial Marketers (Paperback \/ softback) 9780471853251","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eNuts, Bolts and Magnetrons\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Practical Guide for Industrial Marketers\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePaul Millier (Author), Roger Palmer (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471853251, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 5 April 2000\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e23.8 x 16.8 x 1.7 cm, 0.539 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eInvestitionsgütermarketing oder Business-to-Business Marketing stellt ganz andere Anforderungen an die Marketingfunktion als das Konsumgütermarketing. Ein Kernproblem ist, daß Manager im Business-to-Business Bereich häufig eine große technische und fachliche Qualifikation besitzen, aber nur wenig von formalen Marketingkonzepten und ihren Einsatzmöglichkeiten verstehen. Dieser praxisorientierte Leitfaden ist sozusagen die \"Bibel\" des Investitionsgütermarketing. Hier finden Sie nicht nur Informationen und Ratschläge dazu, wie man funktionell effizient ist sondern auch, wie man Beziehungen inner- und außerhalb des Unternehmens managt. Mit einer Fülle von Tools, Analysen und Fallstudien. Eine unverzichtbare Lektüre für Neulinge und erfahrene Manager gleichermaßen.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgements\u003cbr\u003e The book's route maps\u003cbr\u003e YOU AND THIS BOOK\u003cbr\u003e You and this book\u003cbr\u003e FINDING YOUR WAY THROUGH THE COMPANY\u003cbr\u003e Your job outline\u003cbr\u003e Your position within the company\u003cbr\u003e FINDING YOUR WAY THROUGH MARKETING\u003cbr\u003e What is marketing?\u003cbr\u003e Principles of industrial marketing\u003cbr\u003e Technology and marketing\u003cbr\u003e YOUR WORKING SKILLS\u003cbr\u003e Effectiveness and efficiency\u003cbr\u003e Interpersonal skills\u003cbr\u003e Presentation skills\u003cbr\u003e Problem definition and decision-making\u003cbr\u003e Time management\u003cbr\u003e INDUSTRIAL MARKETING IN PRACTICE\u003cbr\u003e Setting a marketing strategy\u003cbr\u003e Planning marketing action\u003cbr\u003e The product offering\u003cbr\u003e The product\u003cbr\u003e Valuing the product\u003cbr\u003e Dealing with clients\u003cbr\u003e Dealing with partners\u003cbr\u003e DEALING WITH YOUR INTERNAL ENVIRONMENT\u003cbr\u003e Selling and marketing within the company\u003cbr\u003e Dealing with sales\u003cbr\u003e Working with technicians\u003cbr\u003e Co-ordination with other departments\u003cbr\u003e THE MARKETING EXPERT'S TOOLBOX\u003cbr\u003e Marketing research and marketing information\u003cbr\u003e Marketing segmentation\u003cbr\u003e Technical analysis in marketing\u003cbr\u003e Marketing analysis\u003cbr\u003e Diagnosing the marketing situation\u003cbr\u003e Marketing planning templates\u003cbr\u003e Bibliography\u003cbr\u003e Index\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52298062725400,"sku":"9780471853251","price":34.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471853251.jpg?v=1781733786","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/nuts-bolts-and-magnetrons-a-practical-guide-for-industrial-marketers-paperback-softback-9780471853251","provider":"Freshly Printed Books","version":"1.0","type":"link"}