{"product_id":"nutrition-science-marketing-nutrition-health-claims-and-public-policy-paperback-9780323856157","title":"Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy (Paperback) 9780323856157","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eNutrition Science, Marketing Nutrition, Health Claims, and Public Policy\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePresents marketing strategies to guide consumers toward healthy products\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDilip Ghosh (Edited by), Diana Bogueva (Edited by), R. Smarta (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780323856157, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 17 April 2023\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e400 pages, 82 illustrations (12 in full color)\u003cbr\u003e23.5 x 19 x 2.5 cm, 0.45 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003ci\u003eNutrition Science, Marketing Nutrition, Health Claims, and Public Policy\u003c\/i\u003e explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgement\u003c\/p\u003e \u003cp\u003e1. Introduction\u003c\/p\u003e \u003cp\u003eNutrition Science\u003c\/p\u003e \u003cp\u003e2. Evidence-based Nutrition communication\u003c\/p\u003e \u003cp\u003e3. Clinical application of whey proteins\u003c\/p\u003e \u003cp\u003e4. Prospects of using of biologically active substances to prevent depression\u003c\/p\u003e \u003cp\u003e5. Nutrition needs for lifestyle changes and managing disorders\u003c\/p\u003e \u003cp\u003eNutrition Marketing\u003c\/p\u003e \u003cp\u003e6. Integrated Marketing Communications on Health Related Consumer Behaviours\u003c\/p\u003e \u003cp\u003e7. Nutrition marketing on food labels\u003c\/p\u003e \u003cp\u003e8. Innovative packaging as marketing tool in nutraceutical\/nutritional products\u003c\/p\u003e \u003cp\u003e9. Converting traditional knowledge to marketable products\u003c\/p\u003e \u003cp\u003e10. Behavioural Nutrition\u003c\/p\u003e \u003cp\u003e11. Branding and communication strategies in marketing nutritional products\u003c\/p\u003e \u003cp\u003e12. Supply Chain; a competitive advantage\u003c\/p\u003e \u003cp\u003e13. Marketing nutraceuticals and OTC products as FMCG products\u003c\/p\u003e \u003cp\u003e14. The Pursuit of Natural Medicine – A Current Perspective\u003c\/p\u003e \u003cp\u003eSocial Marketing \u0026amp; Responsibility\u003c\/p\u003e \u003cp\u003e15. Effectiveness of social marketing interventions for health improvement\u003c\/p\u003e \u003cp\u003e16. Social media as a new platform for nutritional and health messages\u003c\/p\u003e \u003cp\u003e17. Supporting healthy eating behaviour through social marketing\u003c\/p\u003e \u003cp\u003eConsumer Perception \u0026amp; Insight\u003c\/p\u003e \u003cp\u003e18. Cross-cultural perspective on health and nutrition claims, country of origin\u003c\/p\u003e \u003cp\u003e19. Consumer centric innovation\u003c\/p\u003e \u003cp\u003e20. Personalized nutrition: evolving science, consumer insights and regulatory position\u003c\/p\u003e \u003cp\u003e21. Consumer perception \u0026amp; in-sight:  Role of brand equity\u003c\/p\u003e \u003cp\u003ePublic Health Policy \u0026amp; Regulation\u003c\/p\u003e \u003cp\u003e22. How nutrition marketing links to public policy\u003c\/p\u003e \u003cp\u003e23. Tools to understand what improves the health and wellbeing of New Zealanders\u003c\/p\u003e \u003cp\u003e24. Nutrition regulation and policy in India\u003c\/p\u003e \u003cp\u003e25. Integration of planning and food policy for improved nutrition\u003c\/p\u003e \u003cp\u003eCase Studies\u003c\/p\u003e \u003cp\u003e26. \"Chyavanprash\" -an ancient remedy for Modern era\u003c\/p\u003e \u003cp\u003eHolistic Health\u003c\/p\u003e \u003cp\u003e27. Home \u0026amp; Traditional Remedies for Energy and Nutrition\u003c\/p\u003e \u003cp\u003e28. Functional nutrition for healthy and active longevity\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Academic Press","offers":[{"title":"Default Title","offer_id":46650814169368,"sku":"9780323856157","price":84.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780323856157.jpg?v=1694109810","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/nutrition-science-marketing-nutrition-health-claims-and-public-policy-paperback-9780323856157","provider":"Freshly Printed Books","version":"1.0","type":"link"}