{"product_id":"new-product-development-for-dummies-paperback-softback-9780470117705","title":"New Product Development For Dummies (Paperback \/ softback) 9780470117705","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eNew Product Development For Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eRobin Karol (Author), Beebe Nelson (Author), Geoffrey Nicholson (Foreword by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470117705, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 15 May 2007\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e384 pages\u003cbr\u003e23.4 x 18.8 x 2.3 cm, 0.658 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.  \u003cp\u003eWritten for small business owners and entrepreneurs looking for an inside track on new product development, \u003ci\u003eNew Product Development for Dummies\u003c\/i\u003e offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21\u003csup\u003est\u003c\/sup\u003e century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include:\u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli\u003eDeveloping a winning NPD strategy\u003c\/li\u003e \u003cli\u003eGenerating bold new ideas for products and services\u003c\/li\u003e \u003cli\u003eUnderstanding what your customers really want\u003c\/li\u003e \u003cli\u003eKeeping projects on track, on budget, and on-time\u003c\/li\u003e \u003cli\u003eBuilding effective cross-functional teams\u003c\/li\u003e \u003cli\u003ePlanning and executing a blockbuster launch\u003c\/li\u003e \u003cli\u003eCollaborating with global partners\u003c\/li\u003e \u003cli\u003eMaximizing your chances for success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNo matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword xxi\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: The Basics of New Product Development 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: It Takes a Company 11\u003c\/p\u003e \u003cp\u003eChapter 2: What Are You Developing, and Why? 23\u003c\/p\u003e \u003cp\u003eChapter 3: Defining Your Product Strategy 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Charting the Ocean of Opportunity for New Products 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: What Do Your Customers Really Want? 61\u003c\/p\u003e \u003cp\u003eChapter 5: Turning Your Company into an Idea Factory 89\u003c\/p\u003e \u003cp\u003eChapter 6: Picking Winners and Losing Losers 115\u003c\/p\u003e \u003cp\u003eChapter 7: Making the Most of Technology 127\u003c\/p\u003e \u003cp\u003eChapter 8: Focusing Your NPD Efforts 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Navigating the River of Product Development 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9: One Foot in Front of the Other: The Product Development Process 167\u003c\/p\u003e \u003cp\u003eChapter 10: Organizing the NPD Troops 191\u003c\/p\u003e \u003cp\u003eChapter 11: Managing Your Corporation’s NPD Resources 211\u003c\/p\u003e \u003cp\u003eChapter 12: Using Reviews to Keep Projects on Track 233\u003c\/p\u003e \u003cp\u003eChapter 13: Launching Products for Market Success 253\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: New Challenges in Product Development 271\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14: Developing Products in the Digital Age 273\u003c\/p\u003e \u003cp\u003eChapter 15: Product Development Goes Global 287\u003c\/p\u003e \u003cp\u003eChapter 16: Choose Your Partner! Partners in Product Development 303\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens 317\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17: Ten Ideas on Ways to Test Your New Products 319\u003c\/p\u003e \u003cp\u003eChapter 18: Ten (Or More) Ways to Track Your Innovation Efforts 329\u003c\/p\u003e \u003cp\u003eAppendix: Business Case Outline 339\u003c\/p\u003e \u003cp\u003eIndex 341\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52453384651032,"sku":"9780470117705","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470117705.jpg?v=1785283654","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/new-product-development-for-dummies-paperback-softback-9780470117705","provider":"Freshly Printed Books","version":"1.0","type":"link"}