{"product_id":"new-media-campaigns-and-the-managed-citizen-hardback-9780521847490","title":"New Media Campaigns and the Managed Citizen (Hardback) 9780521847490","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eNew Media Campaigns and the Managed Citizen\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA critical assessment of the role that information technologies have come to play in contemporary campaigns.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePhilip N. Howard (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521847490, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 17 October 2005\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e286 pages, 10 tables\u003cbr\u003e23.6 x 15.7 x 2 cm, 0.505 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'In this important book, Philip Howard looks at the use of the internet and of digital retrieval systems in contemporary political campaigning … I … am extremely grateful to Howard for writing this excellent book, and I will be recommending it to students and colleagues.' Political Studies Review\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe political campaign is one of the most important organizations in a democracy, and whether issue or candidate specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion, survey data, and social network analysis, Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases. The contemporary political campaign adopts digital technologies that improve reach and fundraising, and at the same time adapts their organizational behavior. The new system of producing political culture has immense implications for the meaning of citizenship and the basis of representation.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction: the hypermedia campaign\u003cbr\u003e 1. Political communication and information  technology\u003cbr\u003e 2. Producing the hypermedia campaign\u003cbr\u003e 3. Learning politics from the hypermedia campaign\u003cbr\u003e 4. Organizational communication in the hypermedia campaign\u003cbr\u003e 5. Managed citizenship and information technology\u003cbr\u003e Appendix: Method notes on studying information technology and political communication.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Political structure \u0026amp; processes [\u003ca title=\"See our other books on Political structure \u0026amp; processes\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Political%20structure%20\u0026amp;%20processes%20%5BJPH%5D%22\"\u003eJPH\u003c\/a\u003e], Politics \u0026amp; government [\u003ca title=\"See our other books on Politics \u0026amp; government\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Politics%20\u0026amp;%20government%20%5BJP%5D%22\"\u003eJP\u003c\/a\u003e], Communication studies [\u003ca title=\"See our other books on Communication studies\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Communication%20studies%20%5BGTC%5D%22\"\u003eGTC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46265235767576,"sku":"9780521847490","price":70.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521612272.jpg?v=1692020863","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/new-media-campaigns-and-the-managed-citizen-hardback-9780521847490","provider":"Freshly Printed Books","version":"1.0","type":"link"}