{"product_id":"never-mind-the-sizzle-wheres-the-sausage-branding-based-on-substance-not-spin-paperback-softback-9781841127699","title":"Never Mind the Sizzle...Where's the Sausage?; Branding based on substance not spin (Paperback \/ softback) 9781841127699","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eNever Mind the Sizzle...Where's the Sausage?\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eBranding based on substance not spin\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid Taylor (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781841127699, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 7 September 2007\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e168 pages\u003cbr\u003e21.6 x 13.8 x 1.4 cm, 0.227 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Taylor...passes on his wisdom in the style of a story…giving tips on creating a successful brand along the way.\" (\u003ci\u003eArtisan,\u003c\/i\u003e September 2007)  \u003cp\u003e\"A funny story cooked up inside a marketing book\"  (\u003ci\u003eRoe Valley Sentinel\u003c\/i\u003e \u0026amp; \u003ci\u003eLondonderry Sentinel\u003c\/i\u003e, Wednesday 21st November 2007)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eAre you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eQUARTER ONE: Branding for business 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. January – The buzzword battle begins 3\u003c\/p\u003e \u003cp\u003e2. February – Brand-led business 15\u003c\/p\u003e \u003cp\u003e3. March – Elastic brands 27\u003c\/p\u003e \u003cp\u003e\u003cb\u003eQUARTER TWO: From insight to brand vision 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4. April – Be the consumer 37\u003c\/p\u003e \u003cp\u003e5. May – GPS for your brand 55\u003c\/p\u003e \u003cp\u003e6. June – Brand trampoline 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003eQUARTER THREE: Test-driving the vision 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7. July – Show them the money 83\u003c\/p\u003e \u003cp\u003e8. August – Consumer test drive 93\u003c\/p\u003e \u003cp\u003e9. September – Don’t just think different, do different 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003eQUARTER FOUR: The rubber hits the road 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10. October – Rallying the troops 117\u003c\/p\u003e \u003cp\u003e11. November – Making money, not movies 127\u003c\/p\u003e \u003cp\u003e12. December – The sausage has landed 137\u003c\/p\u003e \u003cp\u003eIndex 145\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Capstone","offers":[{"title":"Brand New","offer_id":52462995341592,"sku":"9781841127699","price":9.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781841127699.jpg?v=1785544639","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/never-mind-the-sizzle-wheres-the-sausage-branding-based-on-substance-not-spin-paperback-softback-9781841127699","provider":"Freshly Printed Books","version":"1.0","type":"link"}