{"product_id":"negative-media-erasureand-the-limits-of-retention-hardback-9781503639768","title":"Negative Media; Erasureand the Limits of Retention (Hardback) 9781503639768","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eNegative Media\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eErasureand the Limits of Retention\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eElla Klik (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781503639768\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 17 February 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e22.9 x 15.2 x 1.5 cm, 0.666 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"\u003ci\u003eNegative Media\u003c\/i\u003e is a brilliant and necessary reckoning with the myths of digital permanence and the seductive fantasies of infinite memory. With historical and theoretical rigor, this book unravels the utopian pull of the digital cloud.\" —Mél Hogan, Queens University\u003cbr\u003e\u003cbr\u003e\"\u003ci\u003eNegative Media\u003c\/i\u003e offers an inspiring theoretical framework for examining the often-overlooked role of erasure in media technologies. A meaningful contribution for scholars in media studies, communication, science and technology studies, and digital humanities.\" —Nanna Bonde Thylstrup, University of Copenhagen\u003cbr\u003e\u003cbr\u003e\"\u003ci\u003eNegative Media\u003c\/i\u003e compellingly demonstrates how erasure is a practice or protocol—sometimes accidental, sometimes intentional—that's informed by a variety of intersecting concerns: commercial, political, artistic, and material.\" —Shannon Mattern, Metropolitan New York Library Council\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIn a world inundated by an endless proliferation of texts, images, and data, the tension between the human desire to preserve and the economic incentive to retain collides with the finite nature of storage and its attendant costs. The impulse to keep everything inevitably confronts material constraints, compelling a reckoning with erasure as a necessity that enables ongoing creation. As this book reveals, such considerations are far from unique to the digital age. \u003c\/p\u003e\n\u003cp\u003e  Spanning early analog sound recordings to contemporary debates about digital cloud solutions, \u003ci\u003eNegative Media\u003c\/i\u003e proposes that acts of removal, cutting, deletion, and effacement shape the invention and use of popular storage technologies from the 19th century to the present. Ella Klik invites readers to reconsider how recording mechanisms operate, arguing that negation is not a design flaw but a process intentionally woven into the very fabric of these systems. Through engaging stories, including the accidental deletion of the Apollo 11 moon landing tapes, the book traces a genealogy of undoing that reframes our understanding of media's lifecycle, from production to managing scarcity and abundance. Rather than privileging long-term retention as the primary framework for analysis, Klik navigates through media histories and theories to foreground reuse at a moment where prevailing narratives insist—perhaps too boldly—that nothing can ever truly disappear from the internet.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgments\u003cbr\u003e Introduction: Erasure: Everywhere, Nowhere, Right Here\u003cbr\u003e 1. Shaving Wax Cylinders, Layer after Layer, Until There Is None\u003cbr\u003e 2. Cinematography in a Time of Material Crisis\u003cbr\u003e 3. Randomizing Magnetic Particles into Televisual Oblivion\u003cbr\u003e 4. Typology of Purge and the Ordering of Erratic Typewriting\u003cbr\u003e 5. An Imperfect Web\u003cbr\u003e Conclusion: Yet Something Persists\u003cbr\u003e Afterword: Amid Erasure, We Live\u003cbr\u003e Notes\u003cbr\u003e Bibliography\u003cbr\u003e Archival Sources\u003cbr\u003e List of Patents\u003cbr\u003e Index\u003cbr\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Stanford University Press","offers":[{"title":"Brand New","offer_id":52610710274328,"sku":"9781503639768","price":71.79,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/negative-media-erasureand-the-limits-of-retention-hardback-9781503639768","provider":"Freshly Printed Books","version":"1.0","type":"link"}