{"product_id":"navigation-design-and-seo-for-content-intensive-websites-a-guide-for-an-efficient-digital-communication-paperback-9780081006764","title":"Navigation Design and SEO for Content-Intensive Websites; A Guide for an Efficient Digital Communication (Paperback \/ softback) 9780081006764","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eNavigation Design and SEO for Content-Intensive Websites\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Guide for an Efficient Digital Communication\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eCovering information processing tools that can ensure a good navigation experience based on the semantic relations between content items, this go-to guide presents guidelines for analying and designing efficient navigation and information access systems on content-intensive websites, such as magazines and other publications\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMario Pérez-Montoro (Author), Lluís Codina (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780081006764, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 22 August 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e178 pages\u003cbr\u003e22.9 x 15.1 x 1.3 cm, 0.21 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eNavigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication\u003c\/i\u003e presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items.\u003c\/p\u003e  \u003cp\u003eThe book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e1. Content-Intensive Sites\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One. Navigation Experience Design \u003c\/b\u003e2. The Basis of Navigation 3. Designing User Experience 4. Prototyping for Navigation\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two. Findability and Search Experience Optimization \u003c\/b\u003e5. The Essentials of Search Engine Optimization 6. SEO for Content-Intensive Sites 7. Mobile Web and SEO\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Library, archive \u0026amp; information management [\u003ca title=\"See our other books on Library, archive \u0026amp; information management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Library,%20archive%20\u0026amp;%20information%20management%20%5BGLC%5D%22\"\u003eGLC\u003c\/a\u003e], Library \u0026amp; information sciences [\u003ca title=\"See our other books on Library \u0026amp; information sciences\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Library%20\u0026amp;%20information%20sciences%20%5BGL%5D%22\"\u003eGL\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Chandos Publishing","offers":[{"title":"Default Title","offer_id":46649112101144,"sku":"9780081006764","price":46.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780081006764_ce3955ee-9bef-4715-8de4-02fbfcc50d6e.jpg?v=1695004144","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/navigation-design-and-seo-for-content-intensive-websites-a-guide-for-an-efficient-digital-communication-paperback-9780081006764","provider":"Freshly Printed Books","version":"1.0","type":"link"}