{"product_id":"navigating-nationalism-in-global-enterprise-a-century-of-indo-german-business-relations-paperback-softback-9781009054003","title":"Navigating Nationalism in Global Enterprise; A Century of Indo-German Business Relations (Paperback \/ softback) 9781009054003","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eNavigating Nationalism in Global Enterprise\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Century of Indo-German Business Relations\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eReveals how nationalism shapes global business strategy with a focus on the historical example of German firms in India.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eChristina Lubinski (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009054003, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 8 May 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e300 pages\u003cbr\u003e22.9 x 15.2 x 1.6 cm, 0.437 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'A richly contextualized and deeply researched historical case study that proposes different ways of thinking about these categories and ideas that we often do not sufficiently question.' Stephanie Decker, Administrative Science Quarterly\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eNavigating Nationalism in Global Enterprise analyzes the role of nationalism in global business strategy, showing how multinationals act not just as drivers of globalization but also as sophisticated operators in a world of nations. Using the case study of German companies in colonial and post-colonial India, Christina Lubinski traces how nationalism's influence on business competitive strategies changed over the twentieth century and across major political turning points, such as two world wars and India's transition to independence. She highlights how national imaginings are both relational because they derive from comparisons with other nations, and historical because they mobilize the past to legitimize future aspirations. Lubinski stresses that learning from the past is how multinationals engage strategically with the content of nationalism – i.e., a nation's history, aspirations, and relationships with other nations. In India, German companies' competitiveness was continuously dependent on navigating nationalism and on understanding that nationalism and globalization are inextricably linked.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of figures \u003cbr\u003e List of tables\u003cbr\u003e Acknowledgments\u003cbr\u003e Introduction\u003cbr\u003e Part I. Nationalism and Competitive Dynamics: 1. The invention of nationality\u003cbr\u003e 2. Bazaar goods 'made in Germany'\u003cbr\u003e 3. Mapping enemies in World War I\u003cbr\u003e 4. The alliance of the disillusioned\u003cbr\u003e Part II. Emergent Strategy in a World of Nations: 5. Refining political capabilities\u003cbr\u003e 6. Planning for uncertain futures\u003cbr\u003e 7. Stability in a wobbly world\u003cbr\u003e 8. Reimagining the world in stages\u003cbr\u003e Conclusion: Re-Historicizing nations\u003cbr\u003e Appendices\u003cbr\u003e Bibliography\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Economic history [\u003ca title=\"See our other books on Economic history\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economic%20history%20%5BKCZ%5D%22\"\u003eKCZ\u003c\/a\u003e], Nationalism [\u003ca title=\"See our other books on Nationalism\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Nationalism%20%5BJPFN%5D%22\"\u003eJPFN\u003c\/a\u003e], 20th century history: c 1900  to c 2000 [\u003ca title=\"See our other books on 20th century history: c 1900  to c 2000\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%2220th%20century%20history:%20c%201900%20%20to%20c%202000%20%5BHBLW%5D%22\"\u003eHBLW\u003c\/a\u003e], Asian history [\u003ca title=\"See our other books on Asian history\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Asian%20history%20%5BHBJF%5D%22\"\u003eHBJF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Brand New","offer_id":52410754105624,"sku":"9781009054003","price":26.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781009054003i.jpg?v=1784251763","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/navigating-nationalism-in-global-enterprise-a-century-of-indo-german-business-relations-paperback-softback-9781009054003","provider":"Freshly Printed Books","version":"1.0","type":"link"}