{"product_id":"navigating-gendered-terrain-stereotypes-and-strategy-in-political-campaigns-paperback-softback-9781439911495","title":"Navigating Gendered Terrain; Stereotypes and Strategy in Political Campaigns (Paperback \/ softback) 9781439911495","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eNavigating Gendered Terrain\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eStereotypes and Strategy in Political Campaigns\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eKelly Dittmar (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781439911495\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 2 January 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e244 pages\u003cbr\u003e22.9 x 15.2 x 1.8 cm, 0.41 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003eDr. Dittmar's manuscript is distinctive in its research focus regarding questions of the gendered nature of contemporary campaigns for elective office. Her focus on the perspectives of campaign practitioners and their implementation of strategies to affect gender issues is singular in its contribution to our knowledge of this domain. --Barbara Burrell\u003cbr\u003e\n\u003c\/div\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003eFrom the presidential level down, men and women who run for political office confront different electoral realities. In her probing study, \u003ci\u003eNavigating Gendered Terrain, \u003c\/i\u003eKelly Dittmar investigates how gender influences the campaign strategy and behavior of candidates today. Concurrently, she shows how candidates' strategic and tactical decisions can influence the gendered nature of campaign institutions.\u003cbr\u003e  \u003cbr\u003e\u003ci\u003eNavigating Gendered Terrain\u003c\/i\u003e addresses how gender is used to shape how campaigns are waged by influencing insider perceptions of and decisions about effective campaign messages, images, and tactics within party and political contexts. Dittmar uses survey information and interviews with candidates, political consultants, and other campaign professionals to reveal how gender-informed advertising, websites, and overall presentation to voters respond to stereotypes and perceptions of female and male candidates.\u003cbr\u003e  \u003cbr\u003e She closes her book by offering a feminist interpretation of women as candidates and explaining how the unintended outcomes of political campaigns reinforce prevailing ideas about gender and candidacy.\u003c\/div\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003eList of Figures and Tables\u003cbr style='\"\u0026lt;br'\u003efont-family: arial, sans-serif\u003cbr\u003e font-size: 13px\u003cbr\u003e\"\u003cbr\u003e \/\u0026gt;\u003cbr style='\"\u0026lt;br'\u003efont-family: arial, sans-serif\u003cbr\u003e font-size: 13px\u003cbr\u003e\"\u003cbr\u003e \/\u0026gt;Acknowledgments\u003cbr style='\"\u0026lt;br'\u003efont-family: arial, sans-serif\u003cbr\u003e font-size: 13px\u003cbr\u003e\"\u003cbr\u003e \/\u0026gt;\u003cbr style='\"\u0026lt;br'\u003efont-family: arial, sans-serif\u003cbr\u003e font-size: 13px\u003cbr\u003e\"\u003cbr\u003e \/\u0026gt;1   Campaigns as Gendered Institutions\u003cbr style='\"\u0026lt;br'\u003efont-family: arial, sans-serif\u003cbr\u003e font-size: 13px\u003cbr\u003e\"\u003cbr\u003e \/\u0026gt;2   Consultant Perceptions of Voters’\u003cbr\u003e Gender Stereotypes\u003cbr style='\"\u0026lt;br'\u003efont-family: arial, sans-serif\u003cbr\u003e font-size: 13px\u003cbr\u003e\"\u003cbr\u003e \/\u0026gt;3   Consultant Perceptions of Effective Strategies\u003cbr style='\"\u0026lt;br'\u003efont-family: arial, sans-serif\u003cbr\u003e font-size: 13px\u003cbr\u003e\"\u003cbr\u003e \/\u0026gt;4   Gender in Context\u003cbr style='\"\u0026lt;br'\u003efont-family: arial, sans-serif\u003cbr\u003e font-size: 13px\u003cbr\u003e\"\u003cbr\u003e \/\u0026gt;5   Gender Dynamics in Image and Message Creation\u003cbr style='\"\u0026lt;br'\u003efont-family: arial, sans-serif\u003cbr\u003e font-size: 13px\u003cbr\u003e\"\u003cbr\u003e \/\u0026gt;6   Targeting Women Voters and Contrasting Opponents\u003cbr style='\"\u0026lt;br'\u003efont-family: arial, sans-serif\u003cbr\u003e font-size: 13px\u003cbr\u003e\"\u003cbr\u003e \/\u0026gt;7   On Her Own Terms: Shifting Gender Dynamics in Campaign Institutions\u003cbr style='\"\u0026lt;br'\u003efont-family: arial, sans-serif\u003cbr\u003e font-size: 13px\u003cbr\u003e\"\u003cbr\u003e \/\u0026gt;\u003cbr style='\"\u0026lt;br'\u003efont-family: arial, sans-serif\u003cbr\u003e font-size: 13px\u003cbr\u003e\"\u003cbr\u003e \/\u0026gt;Appendix A: Interview List\u003cbr style='\"\u0026lt;br'\u003efont-family: arial, sans-serif\u003cbr\u003e font-size: 13px\u003cbr\u003e\"\u003cbr\u003e \/\u0026gt;\u003cbr style='\"\u0026lt;br'\u003efont-family: arial, sans-serif\u003cbr\u003e font-size: 13px\u003cbr\u003e\"\u003cbr\u003e \/\u0026gt;Appendix B: Gubernatorial and U.S. Senate Contests Included in Interview Analysis of 2008 and 2010 Elections\u003cbr style='\"\u0026lt;br'\u003efont-family: arial, sans-serif\u003cbr\u003e font-size: 13px\u003cbr\u003e\"\u003cbr\u003e \/\u0026gt;\u003cbr style='\"\u0026lt;br'\u003efont-family: arial, sans-serif\u003cbr\u003e font-size: 13px\u003cbr\u003e\"\u003cbr\u003e \/\u0026gt;Notes\u003cbr style='\"\u0026lt;br'\u003efont-family: arial, sans-serif\u003cbr\u003e font-size: 13px\u003cbr\u003e\"\u003cbr\u003e \/\u0026gt;References\u003cbr style='\"\u0026lt;br'\u003efont-family: arial, sans-serif\u003cbr\u003e font-size: 13px\u003cbr\u003e\"\u003cbr\u003e \/\u0026gt;Index\u003c\/div\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Temple University Press","offers":[{"title":"Brand New","offer_id":52584909504792,"sku":"9781439911495","price":23.66,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/navigating-gendered-terrain-stereotypes-and-strategy-in-political-campaigns-paperback-softback-9781439911495","provider":"Freshly Printed Books","version":"1.0","type":"link"}