{"product_id":"multisensory-flavor-perception-from-fundamental-neuroscience-through-to-the-marketplace-hardback-9780081003503","title":"Multisensory Flavor Perception; From Fundamental Neuroscience Through to the Marketplace (Hardback) 9780081003503","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMultisensory Flavor Perception\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eFrom Fundamental Neuroscience Through to the Marketplace\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eAs a pioneering examination of the latest insights from the rapidly-expanding world of multisensory flavor research, this book provides state-of-the-art coverage of the latest research, highlighting the various types of crossmodal interactions such as sound and taste and vision and taste, and showing their impact on sensory and hedonic perception\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBetina Piqueras-Fiszman (Edited by), Charles Spence (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780081003503, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 13 April 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e376 pages\u003cbr\u003e22.9 x 15.1 x 2.6 cm, 0.52 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eMultisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace\u003c\/i\u003e provides state-of-the-art coverage of the latest insights from the rapidly-expanding world of multisensory flavor research. The book highlights the various types of crossmodal interactions, such as sound and taste, and vision and taste, showing their impact on sensory and hedonic perception, along with their consumption in the context of food and drink. \u003c\/p\u003e  \u003cp\u003eThe chapters in this edited volume review the existing literature, also explaining the underlying neural and psychological mechanisms which lead to crossmodal perception of flavor. The book brings together research which has not been presented before, making it the first book in the market to cover the literature of multisensory flavor perception by incorporating the latest in psychophysics and neuroscience.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e1. Introduction to multisensory flavor perception\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Crossmodal effects on flavor perception  \u003c\/b\u003e2. Taste-aroma-trigeminal-texture interactions 3. Attention and flavor binding 4. Synthetic nature of flavor 5. Oral referral 6. Oral-somatosensory texture 7. Color and flavor perception 8. Sound and flavor perception 9. Liking and the effect on flavor perception\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Neuroscience of flavor perception \u003c\/b\u003e10. Flavor memory 11. Individual differences in multisensory flavor perception 12. Neuroscience of flavor 13. Neuroscience of reward\/hedonics 14. Taste genetics on flavor perception 15. Relationship between flavor and internal sensations\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Practical uses of multisensory flavor perception \u003c\/b\u003e16. Plateware, cutlery, and glassware 17. Branding flavor: Blind vs. sighted tasting 18. Marketing of multisensory flavor products\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e], Neurosciences [\u003ca title=\"See our other books on Neurosciences\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Neurosciences%20%5BPSAN%5D%22\"\u003ePSAN\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Woodhead Publishing","offers":[{"title":"Default Title","offer_id":46648972116248,"sku":"9780081003503","price":121.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780081003503_cb46da07-c7de-4573-8725-23f60c6818ff.jpg?v=1695004112","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/multisensory-flavor-perception-from-fundamental-neuroscience-through-to-the-marketplace-hardback-9780081003503","provider":"Freshly Printed Books","version":"1.0","type":"link"}