{"product_id":"multichannel-marketing-metrics-and-methods-for-on-and-offline-success-paperback-softback-9780470239599","title":"Multichannel Marketing; Metrics and Methods for On and Offline Success (Paperback \/ softback) 9780470239599","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMultichannel Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eMetrics and Methods for On and Offline Success\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAkin Arikan (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470239599, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 24 April 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e312 pages\u003cbr\u003e23.4 x 18.8 x 1.7 cm, 0.485 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eNo longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line.  This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction.  \u003cp\u003e\u003cb\u003ePart I Building Blocks for Multichannel Metrics.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 With Great Opportunity Come Great Challenges.\u003c\/p\u003e \u003cp\u003eChapter 2 The Web Analyst Tackles Multichannel Metrics Online.\u003c\/p\u003e \u003cp\u003eChapter 3 The Offline Marketer’s Bag of Tricks.\u003c\/p\u003e \u003cp\u003eChapter 4 The Direct Marketer Digs into Multichannel Analytics.\u003c\/p\u003e \u003cp\u003eChapter 5 The Brand Marketer’s Take on Multichannel Analytics.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Measurement and Metrics.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Measure Lift Between Online and Offline.\u003c\/p\u003e \u003cp\u003eChapter 7 Measure 1:1 Interactions Between Online and Offline.\u003c\/p\u003e \u003cp\u003eChapter 8 Measure Multi-Touch Conversions.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Multichannel Marketing Methods.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Attract and Acquire.\u003c\/p\u003e \u003cp\u003eChapter 10 Engage and Convert.\u003c\/p\u003e \u003cp\u003eChapter 11 Grow Lifetime Value.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Computer science [\u003ca title=\"See our other books on Computer science\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Computer%20science%20%5BUY%5D%22\"\u003eUY\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Sybex","offers":[{"title":"Brand New","offer_id":52516221780248,"sku":"9780470239599","price":18.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470239599_183039.jpg?v=1786679020","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/multichannel-marketing-metrics-and-methods-for-on-and-offline-success-paperback-softback-9780470239599","provider":"Freshly Printed Books","version":"1.0","type":"link"}