{"product_id":"more-than-meets-the-eye-special-effects-and-the-fantastic-transmedia-franchise-paperback-softback-9781479856701","title":"More Than Meets the Eye; Special Effects and the Fantastic Transmedia Franchise (Paperback \/ softback) 9781479856701","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMore Than Meets the Eye\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eSpecial Effects and the Fantastic Transmedia Franchise\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBob Rehak (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781479856701\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 13 March 2018\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages, 19 black and white illustrations\u003cbr\u003e22.9 x 15.2 x 1.7 cm, 0.381 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Elegantly written and extensively researched, More Than Meets the Eye makes an impressive contribution to digital and special effects studies. Bob Rehak moves beyond critical perspectives that have dominated this area of inquiry, exploring how special effects have a life of their own beyond momentary appearances in films and television programs. Studying both analog and digital effects and their continuing interface, he finds that they create vast narrative networks across media, platforms, and time, speaking to a variety of concerns in media studies from authorship and convergence culture to performance and fan labor. That he is able to bring exciting new concepts to bear on canonical media franchises like Star Wars, Star Trek, and Lord of the Rings is a testament to the provocative originality of this book.\" - Barbara Klinger,author of Beyond the Multiplex: Cinema, New Technologies, and the Home \"Rehak has produced the kind of history that film and media studies needsrightnow, and his book displays elegance and serious intellectual chops in equal measure. Hes unafraid of theory or his predecessors, hes alert to both the big picture and nuances of form, and his scholarshipin numerous areasis thorough. More Than Meets the Eye is hugely original and a pleasure to read.\" - Scott Bukatman,author of Hellboy's World: Comics and Monsters on the Margins\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eA rare look at the role of special effects in creating fictional worlds and transmedia franchises \u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e From comic book universes crowded with soaring superheroes and shattering skyscrapers to cosmic empires set in far-off galaxies, today's fantasy blockbusters depend on visual effects. Bringing science fiction from the studio to your screen, through film, television, or video games, these special effects power our entertainment industry. More Than Meets the Eye delves into the world of fantastic media franchises to trace the ways in which special effects over the last 50 years have become central not just to transmedia storytelling but to worldbuilding, performance, and genre in contemporary blockbuster entertainment. \u003cbr\u003e More Than Meets the Eye maps the ways in which special effects build consistent storyworlds and transform genres while traveling from one media platform to the next. Examining high-profile franchises in which special effects have played a constitutive role such as Star Trek, Star Wars, The Matrix, and The Lord of the Rings, as well as more contemporary franchises like Pirates of the Caribbean and Harry Potter, Bob Rehak analyzes the ways in which production practices developed alongside the cultural work of industry professionals. By studying social and cultural factors such as fan interaction, this book provides a context for understanding just how much multiplatform storytelling has come to define these megahit franchises. More Than Meets the Eye explores the larger history of how physical and optical effects in postwar Hollywood laid the foundation for modern transmedia franchises and argues that special effects are not simply an adjunct to blockbuster filmmaking, but central agents of an entire mode of production.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"NYU Press","offers":[{"title":"Brand New","offer_id":52591126085912,"sku":"9781479856701","price":23.69,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/more-than-meets-the-eye-special-effects-and-the-fantastic-transmedia-franchise-paperback-softback-9781479856701","provider":"Freshly Printed Books","version":"1.0","type":"link"}