{"product_id":"monster-transformation-conquer-your-digital-fears-be-ai-ready-and-focus-on-what-matters-to-your-organization-hardback-9781394313709","title":"Monster Transformation; Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization (Hardback) 9781394313709","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMonster Transformation\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eConquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAri Lightman (Author), Rafeh Masood (Author), Gary Hirsch (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394313709, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 9 December 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e352 pages\u003cbr\u003e23.1 x 16 x 3.8 cm, 0.544 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eA hands-on approach to preparing your company for AI-powered digital transformation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eMonster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization\u003c\/i\u003e, a team of veteran digital leaders delivers an expert framework to digital transformation that focuses on the competencies your employees will need to have—and develop—to enable your organization to function in a world defined by generative artificial intelligence. \u003ci\u003eMonster Transformation\u003c\/i\u003e blends actionable insights, real-world case studies, and immediately recognizable organizational behaviors that can either move forward or derail transformation in the age of AI.\u003c\/p\u003e \u003cp\u003eWhether you are leading, a part of, supporting or interested in organizational transformation, this book challenges conventional thought on dealing with transformation, provides insights on how and why barriers to effective change arise and pragmatic mechanisms to address challenges, diminish barriers and leverage employees. You’ll also find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExamples of transformation blockers and obstacles, as well as the steps you need to take to eliminate and overcome them\u003c\/li\u003e \u003cli\u003eReal-world insights from interviews with transformation leaders across industries and organizational layers\u003c\/li\u003e \u003cli\u003e10 incisive case studies from well-known brands including Ferrari, Instacart, Patagonia, Brooks Running, and Calm, hands-on scenarios, chapter exercises, and actionable takeaways you can apply immediately at your own organization\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for managers, executives, and other business leaders, \u003ci\u003eMonster Transformation \u003c\/i\u003eoffers a practical approach for implementing the world’s newest, most exciting technologies in your company. With a foreword by Shellye Archambeau, bestselling author of \u003ci\u003eUnapologetically Ambitious\u003c\/i\u003e, \u003ci\u003eMonster Transformation\u003c\/i\u003e is a no-BS humanistic take on how organizations can adapt and thrive in a chaotic and turbulent environment.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003eChapter 1: WTF Just Happened 1\u003c\/p\u003e \u003cp\u003eChapter 2: Press 9 and Wait in Purgatory 41\u003c\/p\u003e \u003cp\u003eChapter 3: Know Thy Mess 71\u003c\/p\u003e \u003cp\u003eChapter 4: My Way or the Highway 99\u003c\/p\u003e \u003cp\u003eChapter 5: Transparency Is the New Currency 131\u003c\/p\u003e \u003cp\u003eChapter 6: Enter the Test Kitchen 153\u003c\/p\u003e \u003cp\u003eChapter 7: The C\u003cblank\u003e\u003cblank\u003eO Issue 183\u003c\/blank\u003e\u003c\/blank\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: A Coalition of the Winning 213\u003c\/p\u003e \u003cp\u003eChapter 9: Back to the Future 241\u003c\/p\u003e \u003cp\u003eChapter 10: Check Yourself 275\u003c\/p\u003e \u003cp\u003eConclusion 301\u003c\/p\u003e \u003cp\u003eNotes 307\u003c\/p\u003e \u003cp\u003eAcknowledgments 311\u003c\/p\u003e \u003cp\u003eIndex 313\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Mathematics [\u003ca title=\"See our other books on Mathematics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Mathematics%20%5BPB%5D%22\"\u003ePB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52470029811992,"sku":"9781394313709","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394313709.jpg?v=1785628884","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/monster-transformation-conquer-your-digital-fears-be-ai-ready-and-focus-on-what-matters-to-your-organization-hardback-9781394313709","provider":"Freshly Printed Books","version":"1.0","type":"link"}