{"product_id":"moderating-usability-tests-principles-and-practices-for-interacting-paperback-9780123739339","title":"Moderating Usability Tests; Principles and Practices for Interacting (Paperback \/ softback) 9780123739339","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eModerating Usability Tests\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003ePrinciples and Practices for Interacting\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eTen golden rules for successful usability testing\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJoseph S. Dumas (Author), Beth A. Loring (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780123739339, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 9 April 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e208 pages, Illustrated\u003cbr\u003e23.4 x 19 x 1.4 cm, 0.44 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Joe and Beth really know their stuff, and they’ve put together a book that’s enormously valuable for usability professionals and usability amateurs. Whether you’ve conducted hundreds of tests or are about to try your first one, you owe it to yourself--and your team...and your test participants--to read this.\" \u003cb\u003e--Steve Krug, author of Don’t Make Me Think\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\"Interacting with participants in a calm and neutral manner may well be the most difficult part of doing usability testing. Now you no longer have to worry about how to do that. Just follow Dumas and Loring's wonderful, practical advice and you will be prepared not only for typical encounters, but also for the unusual and unexpected, for doing remote testing, and for working with special populations. Moderating Usability Tests is a great resource for anyone who interacts with usability test participants.\" \u003cb\u003e--Janice (Ginny) Redish, President, Redish \u0026amp; Associates, Inc.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\"Everyone talks about research methods, but the formal aspects of those methods only get you so far. The difference between getting a little data or a lot of data, only discovering problems or getting ideas about solutions, bias or validity, throw-away data versus generalizable insights, often depend on the soft skills, the ability to effectively moderate testing. In the past, you were expected to get these skills through apprenticeships or trial and error. Moderating Usability Tests: Principles for Interacting with Participants removes the mystery and provides practical advice on how to get the most out of research. It will be invaluable to students learning about usability testing for the first time, people newly charged with evaluating products, and even old hands looking to refine and improve their technique.\" \u003cb\u003e--Arnold Lund, Director of User Experience, Microsoft\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\"You may not think that being a “Gracious Host? is among your assignments in moderating a usability test, but you will learn why this and other roles with similarly illuminating names are important to your success. In this generous book, Dumas and Loring give the benefit of their decades of experience and astute observation of both the foundational and the subtle aspects of conducting usability tests. Many questions you didn't think to ask until you were on the hot seat are answered here, and will help you achieve a level of confidence as a test moderator that may have seemed beyond reach, even if your participants are from challenging-to-test populations. With this highly ethical and thoroughly grounded program for developing moderator skills and avoiding pitfalls, Dumas and Loring make a strong contribution to the body of knowledge on testing products. The big surprise of the book is that their clear, reasoned, and detailed suggestions about interacting with test participants and developers will likely spill over and improve your relationships with co-workers, family, neighbors, and friends.\" \u003cb\u003e--Elisabeth Bayle, Bayle Collaborations\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\"At this point, virtually everyone in the software industry knows what usability testing is. An unfortunate side effect of this awareness is that many people are conducting usability testing who have no idea how to do so in a way that will yield valid, reliable and useful data. Other than the design of the test itself, proper and effective moderation of test sessions is one of the most important - and least understood - aspects of usability testing. Here is a book by two highly regarded experts that covers this topic thoroughly in a very readable format. No one who has not already been well trained should attempt to conduct usability testing without first reading this book cover to cover, and viewing all the excellent videos the authors provide.\" \u003cb\u003e--Deborah J. Mayhew, Deborah J. Mayhew \u0026amp; Associates\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eModerating Usability Tests\u003c\/i\u003e provides insight and guidance for usability testing. To a large extent, successful usability testing depends on the skills of the person facilitating the test. However, most usability specialists still learn how to conduct tests through an apprentice system with little formal training.\u003c\/p\u003e  \u003cp\u003eThis book is the resource for new and experienced moderators to learn about the rules and practices for interacting. Authors Dumas and Loring draw on their combined 40 years of usability testing experience to develop and present the most effective principles and practices – both practical and ethical – for moderating successful usability tests. The videos are available from the publisher's companion web site.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eChapter 1: Introduction \u003cbr\u003eIntroduction to the problem\u003cbr\u003eGoals of the book and videos\u003cbr\u003eA brief history of usability testing practice\u003cbr\u003e\u003cbr\u003ePart I: The rules of interaction\u003cbr\u003e\u003cbr\u003eChapter 2: Your roles as administrator\u003cbr\u003eThe gracious host\u003cbr\u003eThe objective observer\u003cbr\u003eThe tradeoffs between them\u003cbr\u003e\u003cbr\u003eChapter 3: The Golden Rules - \u003cbr\u003e\u003cbr\u003ePart 1: the Five Core Rules\u003cbr\u003e1.\tThe goals of the test and your relationship with developers determine why and when to interact\u003cbr\u003e2.\tRespect the participants? rights\u003cbr\u003e3.\tYou have a responsibility to future users\u003cbr\u003e4.\tThe participants are the experts; you are in charge\u003cbr\u003e5.\tBeing ?real? is being professional\u003cbr\u003e\u003cbr\u003eChapter 4: The Golden Rules - \u003cbr\u003e\u003cbr\u003ePart 2: Five Additional Rules\u003cbr\u003e6.\tLet the participants speak\u003cbr\u003e7.\tYour intuition can hurt and help you\u003cbr\u003e8.\tBe unbiased\u003cbr\u003e9.\tDon't give away information inadvertently\u003cbr\u003e10.\tWatch yourself to keep sharp\u003cbr\u003e\u003cbr\u003ePart II: Moderating the test session\u003cbr\u003e\u003cbr\u003eChapter 5: First contact ? Setting the tone \u003cbr\u003ePre-test instructions\u003cbr\u003eInformed consent\u003cbr\u003e\u003cbr\u003eChapter 6: Interacting During the Session\u003cbr\u003eKeeping the participant talking \u003cbr\u003eHow much to interact\u003cbr\u003eProviding encouragement \u003cbr\u003eDealing with stress\u003cbr\u003eDeciding when to give assistance\u003cbr\u003eHow to move the participant along\u003cbr\u003e\u003cbr\u003eChapter 7: Post-task activities \u003cbr\u003eWhat to do first\u003cbr\u003eTaking advantage of their knowledge\u003cbr\u003ePresenting ratings and questionnaires \u003cbr\u003eMaking a good last impression\u003cbr\u003e\u003cbr\u003ePart III: Special topics\u003cbr\u003eChapter 8:  Interacting in a remote testing session\u003cbr\u003ePreparing for the session\u003cbr\u003eGetting the session started\u003cbr\u003eInteracting when you can't see the participant\u003cbr\u003e\u003cbr\u003eChapter 9: In the Room vs. Out of the Room\u003cbr\u003eAdvantages and disadvantages of being in the room\u003cbr\u003eAdvantages and disadvantages of being out of the room\u003cbr\u003e\u003cbr\u003eChapter 10: Summing Up\u003cbr\u003eWhere do we go from here?\u003cbr\u003eAdvice for novice administrators\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Human-computer interaction [\u003ca title=\"See our other books on Human-computer interaction\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Human-computer%20interaction%20%5BUYZ%5D%22\"\u003eUYZ\u003c\/a\u003e], Operating systems [\u003ca title=\"See our other books on Operating systems\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Operating%20systems%20%5BUL%5D%22\"\u003eUL\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Morgan Kaufmann","offers":[{"title":"Default Title","offer_id":46648352932120,"sku":"9780123739339","price":30.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780123739339.jpg?v=1695013836","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/moderating-usability-tests-principles-and-practices-for-interacting-paperback-9780123739339","provider":"Freshly Printed Books","version":"1.0","type":"link"}