{"product_id":"mobile-media-and-applications-from-concept-to-cash-successful-service-creation-and-launch-hardback-9780470017470","title":"Mobile Media and Applications, From Concept to Cash; Successful Service Creation and Launch (Hardback) 9780470017470","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMobile Media and Applications, From Concept to Cash\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eSuccessful Service Creation and Launch\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eChristoffer Andersson (Author), Daniel Freeman (Author), Ian James (Author), Andy Johnston (Author), Staffan Ljung (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470017470, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 18 November 2005\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e352 pages\u003cbr\u003e25.2 x 17.8 x 2.5 cm, 0.762 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eExperience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market!\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eM\u003c\/i\u003e\u003ci\u003eobile Media and Applications - From Concept to Cash\u003c\/i\u003e shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ‘how they did it’ approach. Combining the authors’ technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry.  The authors offer an end-to-end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services.  Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eMobile Media and Applications - From Concept to Cash:\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone.\u003c\/li\u003e \u003cli\u003eBuilt heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming.\u003c\/li\u003e \u003cli\u003eDescribes how many service environments today are failing and highlights best practices to make them efficient and powerful.\u003c\/li\u003e \u003cli\u003eFor the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth.\u003c\/li\u003e \u003cli\u003eOffers an accompanying website with additional case studies, articles and links to the best developer forums and resources.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDecision makers, professionals and application developers in the IT, Telecoms and Media industries, as well as enterprises, analysts, consultants, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical Engineering and Telecoms as well as business schools will find this book a useful addition to their reading list.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eAcknowledgements.\u003c\/b\u003e  \u003cp\u003e\u003cb\u003eAbout the authors.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Fundamentals of the Industries.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Mobile services – fiasco or roaring success?.\u003c\/p\u003e \u003cp\u003e1.2 Who needs mobile services, really?.\u003c\/p\u003e \u003cp\u003e1.3 The telecom, media and IT industries coming together.\u003c\/p\u003e \u003cp\u003e1.4 Content and media industries going mobile.\u003c\/p\u003e \u003cp\u003e1.5 Making a business out of it all.\u003c\/p\u003e \u003cp\u003e1.6 Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Understanding the Customer.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 Why understand the customer?.\u003c\/p\u003e \u003cp\u003e2.2 Mobile applications – the customer’s viewpoint.\u003c\/p\u003e \u003cp\u003e2.3 A change to a market-led approach.\u003c\/p\u003e \u003cp\u003e2.4 Understanding consumers.\u003c\/p\u003e \u003cp\u003e2.5 Understanding the business market.\u003c\/p\u003e \u003cp\u003e2.6 Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Creating a Winning Service Offering.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 Exploring service creation.\u003c\/p\u003e \u003cp\u003e3.2 The three dimensions of service creation.\u003c\/p\u003e \u003cp\u003e3.3 Technology push creating services based on integration of technology enablers.\u003c\/p\u003e \u003cp\u003e3.4 Market pull creating services based on customer demand.\u003c\/p\u003e \u003cp\u003e3.5 Building market channel access.\u003c\/p\u003e \u003cp\u003e3.6 Going forward, how can we create more winning services?.\u003c\/p\u003e \u003cp\u003e3.7 Summary.\u003c\/p\u003e \u003cp\u003e3.8 Further reading.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Designing Services.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1 Designing services for success in the real world.\u003c\/p\u003e \u003cp\u003e4.2 Services classification.\u003c\/p\u003e \u003cp\u003e4.3 Key factors of strong mobile applications.\u003c\/p\u003e \u003cp\u003e4.4 Creating mobile media services.\u003c\/p\u003e \u003cp\u003e4.5 Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Managing the Customer Experience.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.1 What the customer experiences.\u003c\/p\u003e \u003cp\u003e5.2 Maximizing the experience.\u003c\/p\u003e \u003cp\u003e5.3 Minimizing the barriers to use.\u003c\/p\u003e \u003cp\u003e5.4 Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Mobile Devices – Leading the Way.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6.1 The importance of mobile devices.\u003c\/p\u003e \u003cp\u003e6.2 Mobile device architecture – the building blocks.\u003c\/p\u003e \u003cp\u003e6.3 Evolution of the building blocks in an application and media perspective.\u003c\/p\u003e \u003cp\u003e6.4 Other important enablers for applications and media.\u003c\/p\u003e \u003cp\u003e6.5 The mobile device as a driver of new application fields.\u003c\/p\u003e \u003cp\u003e6.6 Mobile device adaptations.\u003c\/p\u003e \u003cp\u003e6.7 Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Service Environment.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7.1 Understanding the service environment.\u003c\/p\u003e \u003cp\u003e7.2 A service environment wish list.\u003c\/p\u003e \u003cp\u003e7.3 Service environment design.\u003c\/p\u003e \u003cp\u003e7.4 Summing up.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Deployment of services.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.1 Introduction.\u003c\/p\u003e \u003cp\u003e8.2 Prepatation is key.\u003c\/p\u003e \u003cp\u003e8.3 Solution integration.\u003c\/p\u003e \u003cp\u003e8.4 Verification.\u003c\/p\u003e \u003cp\u003e8.5 Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Commercial Launch Experiences.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9.1 Launch strategie.\u003c\/p\u003e \u003cp\u003e9.3 Pricing and revenue.\u003c\/p\u003e \u003cp\u003e9.4 Promotion strategie.\u003c\/p\u003e \u003cp\u003e9.5 Summar.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Feedback and Improvement.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10.1 How are our services performing.\u003c\/p\u003e \u003cp\u003e10.2 End-to-end service assuranc.\u003c\/p\u003e \u003cp\u003e10.3 The expanding end-to-en.\u003c\/p\u003e \u003cp\u003e10.4 Kaizen continuous improvement .\u003c\/p\u003e \u003cp\u003e10.5 Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix 1: Take Five Consumer Segments.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix 2: the Most Mobile Work Roles.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Electronics \u0026amp; communications engineering [\u003ca title=\"See our other books on Electronics \u0026amp; communications engineering\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Electronics%20\u0026amp;%20communications%20engineering%20%5BTJ%5D%22\"\u003eTJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52255788925208,"sku":"9780470017470","price":47.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470017470.jpg?v=1781274143","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/mobile-media-and-applications-from-concept-to-cash-successful-service-creation-and-launch-hardback-9780470017470","provider":"Freshly Printed Books","version":"1.0","type":"link"}