{"product_id":"mobile-disruption-the-technologies-and-applications-driving-the-mobile-internet-hardback-9780471511229","title":"Mobile Disruption; The Technologies and Applications Driving the Mobile Internet (Hardback) 9780471511229","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMobile Disruption\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Technologies and Applications Driving the Mobile Internet\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJeffrey L. Funk (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471511229, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 20 January 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages, Drawings: 30 B\u0026amp;W, 0 Color; Tables: 30 B\u0026amp;W, 0 Color\u003cbr\u003e24 x 16.4 x 2 cm, 0.504 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"…a very useful tool for managers looking for help in investigating the positioning of their company in the future…stimulating reading for scientists…so that they can have a complementary…vision of for what the tools they are setting up can be used.\" (\u003ci\u003eIEEE Antennas and Propagation Magazine\u003c\/i\u003e, April 2005)  \u003cp\u003e\"…a good reference for those who wish to learn more about the fast evolving areas of the mobile Internet.\" (\u003ci\u003eComputing Reviews.com\u003c\/i\u003e, May 14, 2004)\u003c\/p\u003e \u003cp\u003e\"The author explores the roots of this disruption by first examining the key technological trends driving mobile computing.\" (\u003ci\u003eComputer Magazine\u003c\/i\u003e, June 2004)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cul\u003e \u003cli\u003eA disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC-the actual applications of mobile phones are far different from this\u003c\/li\u003e \u003cli\u003eDescribes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long- and short-term\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. The Next Disruption.  \u003cp\u003eNetwork Effects.\u003c\/p\u003e \u003cp\u003eDisruptive Technologies.\u003c\/p\u003e \u003cp\u003eDisruptive to Whom.\u003c\/p\u003e \u003cp\u003eNetwork Effects and Communication Channels.\u003c\/p\u003e \u003cp\u003eCompetition in the Mobile Internet.\u003c\/p\u003e \u003cp\u003e2. The Origins of the Mobile Internet.\u003c\/p\u003e \u003cp\u003eModel of Industry Formation.\u003c\/p\u003e \u003cp\u003ei-Mode: Initial Applications and Users.\u003c\/p\u003e \u003cp\u003eKDDI, J-Phone, and Western Service Providers.\u003c\/p\u003e \u003cp\u003eAppendix: The Creation of i-Mode.\u003c\/p\u003e \u003cp\u003e3. Key Technological Trends\u003c\/p\u003e \u003cp\u003ePolyphonic Tones.\u003c\/p\u003e \u003cp\u003eColor Displays and Cameras.\u003c\/p\u003e \u003cp\u003eDisplay Size.\u003c\/p\u003e \u003cp\u003eNetwork Speeds.\u003c\/p\u003e \u003cp\u003eFaster Microprocessors.\u003c\/p\u003e \u003cp\u003eIncrease Memory.\u003c\/p\u003e \u003cp\u003eImproved User Interface.\u003c\/p\u003e \u003cp\u003eOther Network Technologies.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e4. Phones as Portable Entertainment Players.\u003c\/p\u003e \u003cp\u003eRinging Tones.\u003c\/p\u003e \u003cp\u003eGames.\u003c\/p\u003e \u003cp\u003eScreen Savers. .\u003c\/p\u003e \u003cp\u003eThe New Value Chain.\u003c\/p\u003e \u003cp\u003eIndependent Portals.\u003c\/p\u003e \u003cp\u003eSummary: Multi-media and the future of Entertainment Contents.\u003c\/p\u003e \u003cp\u003e5. Mobile Marketing. \u003c\/p\u003e \u003cp\u003eDiscount Coupons.\u003c\/p\u003e \u003cp\u003eFree Samples and Giveaways.\u003c\/p\u003e \u003cp\u003eBrand Image.\u003c\/p\u003e \u003cp\u003eAttracting Mobile Members.\u003c\/p\u003e \u003cp\u003eLinking databases.\u003c\/p\u003e \u003cp\u003ePhones as Mileage and Membership Cards.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e6. Mobile Shopping and Multichannel Integration.\u003c\/p\u003e \u003cp\u003ePure Online Shopping .\u003c\/p\u003e \u003cp\u003eCatalogues and Magazines.\u003c\/p\u003e \u003cp\u003eRadio Stations.\u003c\/p\u003e \u003cp\u003eTelevision Programming.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003eAppendix: Payment Services.\u003c\/p\u003e \u003cp\u003e7. Portable Services.\u003c\/p\u003e \u003cp\u003eCar Navigation Systems.\u003c\/p\u003e \u003cp\u003eTrain and Bus Information Services.\u003c\/p\u003e \u003cp\u003eDestination Information Services.\u003c\/p\u003e \u003cp\u003eMaps.\u003c\/p\u003e \u003cp\u003eB2C Integrated Services.\u003c\/p\u003e \u003cp\u003eB2C and B2B Integrated Services.\u003c\/p\u003e \u003cp\u003eBusiness Services.\u003c\/p\u003e \u003cp\u003eGPS and Location-Based Services.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e8. Phones as Tickets and Money.\u003c\/p\u003e \u003cp\u003eCompeting Technologies.\u003c\/p\u003e \u003cp\u003eTransportation Tickets and Reservations.\u003c\/p\u003e \u003cp\u003eConcert and Other Entertainment Tickets.\u003c\/p\u003e \u003cp\u003eMoney.\u003c\/p\u003e \u003cp\u003eBiometrics.\u003c\/p\u003e \u003cp\u003eOther Applications.\u003c\/p\u003e \u003cp\u003eSummary: The End of Cash?.\u003c\/p\u003e \u003cp\u003e9. Mobile Intranets Applications.\u003c\/p\u003e \u003cp\u003eStage 1 Systems: Mail.\u003c\/p\u003e \u003cp\u003eExamples of Stage 1 Systems.\u003c\/p\u003e \u003cp\u003eStage 2 Systems: Groupware.\u003c\/p\u003e \u003cp\u003eStage 3 Systems: Maintenance Applications.\u003c\/p\u003e \u003cp\u003eStage 3 Systems: Construction.\u003c\/p\u003e \u003cp\u003eStage 3 Systems: Report preparation.\u003c\/p\u003e \u003cp\u003eStage 3 Systems: SFA Applications.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e10. Platform Strategies.\u003c\/p\u003e \u003cp\u003ePower Brokers.\u003c\/p\u003e \u003cp\u003eConventional Platform Management.\u003c\/p\u003e \u003cp\u003eKey Role of Technological Trajectories.\u003c\/p\u003e \u003cp\u003eThe Evolution of the Mobile Platform in Japan.\u003c\/p\u003e \u003cp\u003eThe Evolution of the Mobile Platform in the West.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cp\u003e.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Electronics \u0026amp; communications engineering [\u003ca title=\"See our other books on Electronics \u0026amp; communications engineering\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Electronics%20\u0026amp;%20communications%20engineering%20%5BTJ%5D%22\"\u003eTJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Interscience","offers":[{"title":"Brand New","offer_id":52293501780248,"sku":"9780471511229","price":69.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471511229.jpg?v=1781642711","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/mobile-disruption-the-technologies-and-applications-driving-the-mobile-internet-hardback-9780471511229","provider":"Freshly Printed Books","version":"1.0","type":"link"}