{"product_id":"mind-the-gap-scaling-businesses-across-cultures-hardback-9781394381470","title":"Mind The Gap; Scaling Businesses Across Cultures (Hardback) 9781394381470","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMind The Gap\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eScaling Businesses Across Cultures\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eVincent Lauria (Author), Stefano Pellegrino (Author), Savanid Vatanasakdakul (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394381470, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 30 April 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e23.1 x 15.5 x 3 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eHard-won insights to help you successfully scale your business across countries and cultures\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eMind the Gap: Scaling Businesses Across Cultures\u003c\/i\u003e delivers field-tested and practical guidance on putting together and closing international business deals, navigating culture gaps, and launching successful products and services in foreign countries. A global compendium of collective knowledge, this book includes the lived experiences of over two dozen international business leaders across more than 30 markets, from Singapore to Saudi Arabia, Sweden to Nigeria, and China to Mexico, revealing hard-won lessons that help readers skip the tumultuous learning curve of international business endeavours. Drawing from the authors’ own work operating and investing across Asia, the Middle East, Europe, and the Americas, the book introduces the cultural code-switching skills required to work across borders. \u003c\/p\u003e\n\u003cp\u003eIn this book, readers will learn about: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eDeciding where to expand and scouting the terrain, choosing strategies for entry and deployment and hiring and managing cross-border teams\u003c\/li\u003e \u003cli\u003e“Preparing to be unprepared,” because new markets are bound to surprise you, and navigating roadblocks, such as sudden shifts in tone with your business partners\u003c\/li\u003e \u003cli\u003eCultural differences that can break business deals if you’re unprepared, such as when “yes” actually means “no” and how to adjust your approach through cultural code-switching\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhen you’re trying to break into a new market, cultural misalignment is all but guaranteed. \u003ci\u003eMind the Gap: Scaling Businesses Across Cultures\u003c\/i\u003e is an essential read for global leaders, executives, founders, and internationally minded businesspeople, offering a clear roadmap to understand the differences in business across cultures and prepare for the unexpected challenges that will inevitably come their way.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAbout the Authors vii\u003c\/p\u003e \u003cp\u003eIntroduction: Starting the Journey xi\u003c\/p\u003e \u003cp\u003e1 It’s an Adventure: The Promise (and Perils) of Going Global 1\u003c\/p\u003e \u003cp\u003e2 Prepare to Be Unprepared: In a Culture New to You, Expect the Unexpected 9\u003c\/p\u003e \u003cp\u003e3 Getting Ready to Expand: Why, Where, and How Will You Go? 25\u003c\/p\u003e \u003cp\u003e4 You Have to Be There: Build Trust and Knowledge on the Ground 39\u003c\/p\u003e \u003cp\u003e5 How to Get the Deal Done: Different Systems, Different Finish Lines 57\u003c\/p\u003e \u003cp\u003e6 The Power of Transcreation: Working Where Tech and Culture Intertwine 83\u003c\/p\u003e \u003cp\u003e7 Cultural Code- Switching: The Way to Evolve and Thrive 95\u003c\/p\u003e \u003cp\u003e8 When “Yes” Means “No”: Some Fine Points of Code- Switching 107\u003c\/p\u003e \u003cp\u003e9 Deals Are Human: Align the Human Factors, or You’ll Fail 127\u003c\/p\u003e \u003cp\u003e10 Strategy in a Strange Land: How to Launch and Build and How Not To 147\u003c\/p\u003e \u003cp\u003e11 Hiring Teams Across Countries: Talent Eats Strategy for Breakfast 173\u003c\/p\u003e \u003cp\u003e12 Managing Teams Across Countries: Talent Eats Strategy for Lunch 197\u003c\/p\u003e \u003cp\u003e13 The Convergence of Business and Society: Explore and Work Where the Realms Meet 229\u003c\/p\u003e \u003cp\u003e14 Stories from the Frontlines: How the Playbook Works in the Real World 245\u003c\/p\u003e \u003cp\u003e15 The Global Expansion Checklist: A Summary of All Key Takeaways 263\u003c\/p\u003e \u003cp\u003eNotes 287\u003c\/p\u003e \u003cp\u003eAcknowledgments 289\u003c\/p\u003e \u003cp\u003eIndex 293\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52475087454488,"sku":"9781394381470","price":17.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394381470.jpg?v=1785804481","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/mind-the-gap-scaling-businesses-across-cultures-hardback-9781394381470","provider":"Freshly Printed Books","version":"1.0","type":"link"}