{"product_id":"microeconomics-for-managers-principles-and-applications-hardback-9781009354783","title":"Microeconomics for Managers; Principles and Applications (Hardback) 9781009354783","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMicroeconomics for Managers\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003ePrinciples and Applications\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eA sophisticated yet non-technical introduction to microeconomics for MBA students and undergraduates (fully updated for its 4th edition).\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRichard B. McKenzie (Author), D. Eric Schansberg (Author), Dwight R. Lee (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009354783, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 28 March 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e566 pages\u003cbr\u003e26 x 18.3 x 3.3 cm, 1.33 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'… an innovative and accessible resource … For students this textbook offers a blend of theoretical and practical knowledge that bridges the gap between economic models and business realities, and for educators it provides a versatile framework adaptable to a wide range of instructional needs.' Kentaro Tomoeda, The Economic Record\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface for teachers\u003cbr\u003e Preface for students\u003cbr\u003e Video lectures and suggested uses\u003cbr\u003e Book I. The Market Economy, Overview and Applications: 1. Microeconomics: a way of thinking about business\u003cbr\u003e 2. Principles of rational behavior in society and business\u003cbr\u003e 3. Competitive product markets and firm decisions\u003cbr\u003e 4. Consumer choice and demand in traditional and network markets\u003cbr\u003e Book II. Producer Theory: 5. Applications of demand and supply to government and management policies\u003cbr\u003e 6. Principles of political economy for public policy and business\u003cbr\u003e Book III. Theory of the Firm, Production, and Costs: 7. Production, costs, and the theory of the firm\u003cbr\u003e 8. Production costs in the short run and long run\u003cbr\u003e Book IV. Competitive and Monopoly Market Structures: 9. Firm production under idealised competitive conditions\u003cbr\u003e 10. Monopoly power and firm pricing decisions\u003cbr\u003e 11. Firm strategy under imperfectly competitive market conditions\u003cbr\u003e 12. Competitive and monopsonistic labor markets\u003cbr\u003e Select bibliography\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business strategy [\u003ca title=\"See our other books on Business strategy\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20strategy%20%5BKJC%5D%22\"\u003eKJC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Brand New","offer_id":52413990076696,"sku":"9781009354783","price":112.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781009354783i.jpg?v=1784334088","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/microeconomics-for-managers-principles-and-applications-hardback-9781009354783","provider":"Freshly Printed Books","version":"1.0","type":"link"}