{"product_id":"methods-in-consumer-research-volume-1-new-approaches-to-classic-methods-hardback-9780081020890","title":"Methods in Consumer Research, Volume 1; New Approaches to Classic Methods (Hardback) 9780081020890","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMethods in Consumer Research, Volume 1\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eNew Approaches to Classic Methods\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eComprehensive, state-of-the-art coverage of advances in the classical methods of consumer science and research\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGaston Ares (Edited by), Paula Varela (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780081020890, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 4 January 2018\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e582 pages\u003cbr\u003e22.9 x 15.1 x 3.3 cm, 1.16 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eMethods for Consumer Research, Volume One: New Approaches to Classic Methods\u003c\/i\u003e brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking.\u003c\/p\u003e  \u003cp\u003eIn conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003ePart One: Introduction \u003c\/b\u003e1. Recent advances in consumer research 2. Complexity of consumer perception\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Qualitative Techniques \u003c\/b\u003e3. New approaches to focus groups\u003ci\u003e \u003c\/i\u003e4. Projective techniques\u003ci\u003e \u003c\/i\u003e5. Using Ethnography in Consumer Research\u003ci\u003e \u003c\/i\u003e6. Application of social media for consumer research\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Liking and Beyond \u003c\/b\u003e7. Product performance optimization\u003ci\u003e \u003c\/i\u003e8. Consumer-based methodologies for sensory characterization\u003ci\u003e \u003c\/i\u003e9. Dynamics of consumer perception\u003ci\u003e \u003c\/i\u003e10. Repeated exposure\u003ci\u003e \u003c\/i\u003e11. Affect-based discrimination methods\u003ci\u003e \u003c\/i\u003e12. Emotional response to products\u003ci\u003e \u003c\/i\u003e13. Conceptual associations\u003ci\u003e \u003c\/i\u003e14. Nudging\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: Consumer Segmentation \u003c\/b\u003e15. Statistical approaches for consumer segmentation\u003ci\u003e \u003c\/i\u003e16. Including context in consumer segmentation: a literature overview shows the what, why and how 17. Oral processing, implications for consumer choice and preferences\u003ci\u003e \u003c\/i\u003e18. Consumer Segmentation Based on Genetic Variation in Taste and Smell\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Five: Influence of Extrinsic Product Characteristics \u003c\/b\u003e19. Expectations- blind\/informed testing\u003ci\u003e \u003c\/i\u003e20. Conjoint analysis in sensory and consumer science: Principles, applications and future perspectives 21. Credence\u003ci\u003e \u003c\/i\u003e22. Information Display Matrix\u003ci\u003e \u003c\/i\u003e23. Experimental economics to evaluate consumer preferences\u003ci\u003e \u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Woodhead Publishing","offers":[{"title":"Default Title","offer_id":46648966054168,"sku":"9780081020890","price":154.59,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780081020890_7b040717-bed1-48a3-b584-f6c7f0e981e8.jpg?v=1695006381","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/methods-in-consumer-research-volume-1-new-approaches-to-classic-methods-hardback-9780081020890","provider":"Freshly Printed Books","version":"1.0","type":"link"}