{"product_id":"metaphor-in-culture-universality-and-variation-paperback-9780521696128","title":"Metaphor in Culture; Universality and Variation (Paperback) 9780521696128","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMetaphor in Culture\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eUniversality and Variation\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis exciting book proposes a new theory of metaphor variation.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eZoltán Kövecses (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521696128, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 4 December 2006\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages, 7 tables\u003cbr\u003e22.9 x 15.2 x 1.9 cm, 0.5 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'It is well argued with a host of useful examples … The book does provide a wealth of detailed and systematic theoretical material for those interested in how a cognitive approach of conceptual metaphors can usefully address variations in culture. I am sure that not only will it become a key resource for the cognitive linguistic researcher, but that all who study language in culture will find much to consider and reflect on.' Qualitative Research in Psychology\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eTo what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? More specifically: can the cognitive linguistic view of metaphor simultaneously explain both universality and diversity in metaphorical thought? Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zoltán Kövecses proposes a new theory of metaphor variation. First, he identifies the major dimension of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience. Second, he describes which components, or aspects of conceptual metaphor are involved in metaphor variation, and how they are involved. Third, he isolates the main causes of metaphor variation. Fourth Professor Kövecses addresses the issue to the degree of cultural coherence in the interplay among conceptual metaphors, embodiment, and causes of metaphor variation.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Introduction: metaphor and the issue of universality\u003cbr\u003e Part I. Universal Metaphors: 2. Metaphor: from language to body and back\u003cbr\u003e 3. Universality in metaphorical conceptualization\u003cbr\u003e Part II. Dimensions of Metaphor Variation: 4. Cross-cultural variation\u003cbr\u003e 5. Within-culture variation in metaphor\u003cbr\u003e Part III. Aspects of Metaphor Involved in Variation: 6. How components of conceptual metaphor are involved in variation\u003cbr\u003e 7. Conceptual metaphors and their linguistic expression in different languages\u003cbr\u003e 8. Metaphor in social-physical reality\u003cbr\u003e 9. Metaphors and cultural models\u003cbr\u003e Part IV. Causes of Metaphor Variation: 10. Causes of variation in metaphor\u003cbr\u003e 11. Creativity: metaphor and blending\u003cbr\u003e 12. Culture, coherence, conflict\u003cbr\u003e References\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Psychology [\u003ca title=\"See our other books on Psychology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Psychology%20%5BJM%5D%22\"\u003eJM\u003c\/a\u003e], Anthropology [\u003ca title=\"See our other books on Anthropology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Anthropology%20%5BJHM%5D%22\"\u003eJHM\u003c\/a\u003e], Linguistics [\u003ca title=\"See our other books on Linguistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Linguistics%20%5BCF%5D%22\"\u003eCF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46004865564952,"sku":"9780521696128","price":30.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521696128i_59677e3b-6d73-41ea-86cb-906f3b622274.jpg?v=1691380130","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/metaphor-in-culture-universality-and-variation-paperback-9780521696128","provider":"Freshly Printed Books","version":"1.0","type":"link"}