{"product_id":"metaphor-and-writing-figurative-thought-in-the-discourse-of-written-communication-paperback-9781107671232","title":"Metaphor and Writing; Figurative Thought in the Discourse of Written Communication (Paperback \/ softback) 9781107671232","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMetaphor and Writing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eFigurative Thought in the Discourse of Written Communication\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eExplains how metaphors, metonymies, and other figures interact to tell us what writing is and what it should do.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePhilip Eubanks (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781107671232, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 17 April 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e226 pages, 3 b\/w illus.  2 tables\u003cbr\u003e21.6 x 14 x 1.2 cm, 0.27 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'… all scholars who identify as specialists in rhetoric and composition need to read this book.' JAC: A Journal of Rhetoric, Culture, and Politics\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis volume explains how metaphors, metonymies, and other figures of thought interact cognitively and rhetorically to tell us what writing is and what it should do. Drawing on interviews with writing professionals and published commentary about writing, it argues that our everyday metaphors and metonymies for writing are part of a figurative rhetoric of writing - a pattern of discourse and thought that includes ways we categorize writers and writing; stories we tell about people who write; conceptual metaphors and metonymies used both to describe and to guide writing; and familiar, yet surprisingly adaptable, conceptual blends used routinely for imagining writing situations. The book will give scholars a fresh understanding of concepts such as 'voice', 'self', 'clarity', 'power', and the most basic figure of all: 'the writer'.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. In search of the figurative rhetoric of writing\u003cbr\u003e 2. The double-bind of writer and to write: graded categories\u003cbr\u003e 3. Bind upon bind: the general-ability and specific-expertise views of writing\u003cbr\u003e 4. Three licensing stories: the literate inscriber, the good writer, and the author\u003cbr\u003e 5. Writing as transcription, talk, and voice: a complex metonymy\u003cbr\u003e 6. The writing self: multiple selves, conceptual blends\u003cbr\u003e 7. Writing to 'get ideas across': the role of the conduit metaphor\u003cbr\u003e 8. Codes and conversations: the other conduit metaphor\u003cbr\u003e 9. Metaphor and choice.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Cognition \u0026amp; cognitive psychology [\u003ca title=\"See our other books on Cognition \u0026amp; cognitive psychology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Cognition%20\u0026amp;%20cognitive%20psychology%20%5BJMR%5D%22\"\u003eJMR\u003c\/a\u003e], Literary theory [\u003ca title=\"See our other books on Literary theory\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Literary%20theory%20%5BDSA%5D%22\"\u003eDSA\u003c\/a\u003e], Semantics, discourse analysis, etc [\u003ca title=\"See our other books on Semantics, discourse analysis, etc\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Semantics,%20discourse%20analysis,%20etc%20%5BCFG%5D%22\"\u003eCFG\u003c\/a\u003e], Philosophy of language [\u003ca title=\"See our other books on Philosophy of language\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Philosophy%20of%20language%20%5BCFA%5D%22\"\u003eCFA\u003c\/a\u003e], Linguistics [\u003ca title=\"See our other books on Linguistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Linguistics%20%5BCF%5D%22\"\u003eCF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46003038716184,"sku":"9781107671232","price":37.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781107671232i_52fd4b66-1468-4730-8ced-19e0dc160f78.jpg?v=1694507419","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/metaphor-and-writing-figurative-thought-in-the-discourse-of-written-communication-paperback-9781107671232","provider":"Freshly Printed Books","version":"1.0","type":"link"}