{"product_id":"media-training-101-a-guide-to-meeting-the-press-hardback-9780471271550","title":"Media Training 101; A Guide to Meeting the Press (Hardback) 9780471271550","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMedia Training 101\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Guide to Meeting the Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSally Stewart (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471271550, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 17 September 2003\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.2 x 16.2 x 2.6 cm, 0.46 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eWritten by a seasoned journalist and public relations professional, \u003ci\u003eMedia Training 101\u003c\/i\u003e is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePREFACE.  \u003cp\u003eINTRODUCTION.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE:\u003c\/b\u003e \u003cb\u003eUnderstanding the Media.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 1: Foundational Rules for Media Success.\u003c\/p\u003e \u003cp\u003eCHAPTER 2: How Journalists Think and Behave.\u003c\/p\u003e \u003cp\u003eCHAPTER 3: Responding to Journalists.\u003c\/p\u003e \u003cp\u003eCHAPTER 4: What Is News?\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO:\u003c\/b\u003e \u003cb\u003ePractice Facing the Media.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 5: Key Message Point Workshop 65\u003c\/p\u003e \u003cp\u003eCHAPTER 6: Lethal Mistakes: The Dirty Dozen 73\u003c\/p\u003e \u003cp\u003eCHAPTER 7: Playing the Interview Game and Winning.\u003c\/p\u003e \u003cp\u003eCHAPTER 8: Putting the Organic Keyword Method to Work.\u003c\/p\u003e \u003cp\u003eCHAPTER 9: Key Message Point Practice Questions.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART THREE:\u003c\/b\u003e \u003cb\u003eGiving a Great Interview.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 10: Interviews: What Is What and Who Is Who.\u003c\/p\u003e \u003cp\u003eCHAPTER 11: Things You Should Never Say to a Reporter.\u003c\/p\u003e \u003cp\u003eCHAPTER 12: When Things Go Wrong.\u003c\/p\u003e \u003cp\u003eCHAPTER 13: Dress for Media Success.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FOUR:\u003c\/b\u003e \u003cb\u003eImplementing Media Training on the Fly.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 14: When the Media Just Shows Up.\u003c\/p\u003e \u003cp\u003eCHAPTER 15: Crisis Control.\u003c\/p\u003e \u003cp\u003eCHAPTER 16: How to Write and Review a Press Release.\u003c\/p\u003e \u003cp\u003eCHAPTER 17: How to Pitch Your Company’s Story.\u003c\/p\u003e \u003cp\u003eCHAPTER 18: How to Hire PR That Works.\u003c\/p\u003e \u003cp\u003eCHAPTER 19: How to Create a Stellar Press Kit.\u003c\/p\u003e \u003cp\u003eCHAPTER 20: Media Training and the World Wide Web.\u003c\/p\u003e \u003cp\u003eCHAPTER 21: PR Lessons from Law School.\u003c\/p\u003e \u003cp\u003eCONCLUSION.\u003c\/p\u003e \u003cp\u003eGLOSSARY.\u003c\/p\u003e \u003cp\u003eACKNOWLEDGMENTS.\u003c\/p\u003e \u003cp\u003eINDEX.\u003c\/p\u003e \u003cp\u003eABOUT THE AUTHOR.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52286379688216,"sku":"9780471271550","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471271550.jpg?v=1781550888","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/media-training-101-a-guide-to-meeting-the-press-hardback-9780471271550","provider":"Freshly Printed Books","version":"1.0","type":"link"}