{"product_id":"media-relations-for-nonprofits-115-winning-ideas-to-improve-your-media-relations-efforts-paperback-softback-9781118693001","title":"Media Relations for Nonprofits; 115 Winning Ideas to Improve Your Media Relations Efforts (Paperback \/ softback) 9781118693001","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMedia Relations for Nonprofits\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003e115 Winning Ideas to Improve Your Media Relations Efforts\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eScott C. Stevenson (Edited by), . NPCR (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118693001, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 9 July 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e52 pages\u003cbr\u003e27.9 x 21.6 x 0.3 cm, 0.147 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eOriginally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations.\u003c\/p\u003e \u003cp\u003eImportant topics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e The national news\u003c\/li\u003e \u003cli\u003eInterviews\u003c\/li\u003e \u003cli\u003eFree publicity\u003c\/li\u003e \u003cli\u003eWriting news releases\u003c\/li\u003e \u003cli\u003eAvoiding common media mistakes\u003c\/li\u003e \u003cli\u003eHandling negative publicity\u003c\/li\u003e \u003cli\u003eResponding to reporters\u003c\/li\u003e \u003cli\u003eEmployee engagement\u003c\/li\u003e \u003cli\u003eMedia coverage\u003c\/li\u003e \u003cli\u003eOnline pressrooms\u003c\/li\u003e \u003cli\u003eRadio and TV exposure\u003c\/li\u003e \u003cli\u003eStrategic partnerships\u003c\/li\u003e \u003cli\u003eHotsheets\u003c\/li\u003e \u003cli\u003eMedia databases\u003c\/li\u003e \u003cli\u003eSpecial events\u003c\/li\u003e \u003cli\u003eMedia buyers\u003c\/li\u003e \u003cli\u003eMedia archives\u003cb\u003e\u003cbr clear=\"all\"\u003e \u003c\/b\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\n\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eFront Matter (Pages: 1-3) \u003cp\u003eMedia Relations for Nonprofits: 115 Winning Ideas to Improve Your Media Relations Efforts (Pages: 4-48)\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52421363204376,"sku":"9781118693001","price":49.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118693001.jpg?v=1784592331","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/media-relations-for-nonprofits-115-winning-ideas-to-improve-your-media-relations-efforts-paperback-softback-9781118693001","provider":"Freshly Printed Books","version":"1.0","type":"link"}