{"product_id":"media-management-in-the-age-of-giants-business-dynamics-of-journalism-second-edition-paperback-softback-9780826351630","title":"Media Management in the Age of Giants; Business Dynamics of Journalism, Second Edition (Paperback \/ softback) 9780826351630","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMedia Management in the Age of Giants\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eBusiness Dynamics of Journalism, Second Edition\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDennis F. Herrick (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780826351630\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 30 August 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e408 pages, 1 drawings, 8 halftones, 10 figs., 4 charts, 20 tables\u003cbr\u003e22.6 x 14.9 x 2.7 cm, 0.62 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe emergence of giant media corporations has created a new era in mass communications. The world of media giants - with a focus on the bottom line - makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?\u003cbr\u003e\u003cbr\u003eFocusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of New Mexico Press","offers":[{"title":"Brand New","offer_id":52580487561496,"sku":"9780826351630","price":30.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/media-management-in-the-age-of-giants-business-dynamics-of-journalism-second-edition-paperback-softback-9780826351630","provider":"Freshly Printed Books","version":"1.0","type":"link"}