{"product_id":"media-industries-in-the-digital-age-how-media-businesses-work-today-hardback-9781509565900","title":"Media Industries in the Digital Age; How Media Businesses Work Today (Hardback) 9781509565900","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMedia Industries in the Digital Age\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Media Businesses Work Today\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAmanda D. Lotz (Author), Timothy Havens (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781509565900, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 29 November 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e21.8 x 14.5 x 2.3 cm, 0.386 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe digital communication technologies that emerged at the turn of the century have profoundly disrupted long-practiced norms of nearly every media industry. In particular, internet distribution has fundamentally changed the foundation of the media industry to enable the emergence of new sectors while posing a challenge for others.\u003cbr\u003e \u003cbr\u003e\u003ci\u003eMedia Industries in the Digital Age\u003c\/i\u003e reframes our understanding of media businesses in the light of these substantial changes. To develop an integrated understanding of media industries today, the book foregrounds the different funding sources that are now common. It begins by mapping the foundations and developments of media industry operation, and exploring all forms of advertiser-funded and consumer-funded media to identify connections across sectors, including digital and legacy media. The final section grounds the book’s conceptual work in examples of media making to explore how some “old” media have successfully adapted to internet disruption, and the differences and similarities of media making outside of corporations. Looking to the future, the book anticipates implications for the emerging “metaverse” media experiences and the key issues generative AI poses to the sector. Ultimately, the book argues that the contemporary differences in media industry operation vary by sector, but meaningful patterns can be identified by considering how advertiser, consumer, or government funding sets different priorities.\u003cbr\u003e\u003cbr\u003eOffering a new and original way of understanding the media industries today, this book is enlightening reading for students and scholars of media studies and media industries, as well as global industry professionals\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003ci\u003ePreface\u003cbr\u003e Acknowledgements\u003cbr\u003e Figures and Tables\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eSection 1: Introduction \u003c\/b\u003e\u003cbr\u003e Chapter 1: Media Industries in the 21st Century \u003cbr\u003e Chapter 2: What Everyone Needs to Know about Media Industries \u003cbr\u003e Chapter 3: How Internet Distribution Challenges Media Industry Practices \u003cbr\u003e Chapter 4: What Happened to Ad-funded Media Industries? \u003cbr\u003e\u003cbr\u003e \u003cb\u003eSection 2: Internet Distribution and Advertiser-funded Media\u003c\/b\u003e \u003cbr\u003e Chapter 5: The Broad Sector of Advertiser-funded Media \u003cbr\u003e Chapter 6: Opportunities, Limitations, and Understanding the Implications of Digital Media Advertising \u003cbr\u003e\u003cbr\u003e \u003cb\u003eSection 3: Internet Distribution and Consumer-funded Media\u003c\/b\u003e \u003cbr\u003e Chapter 7: The Broad Sector of Consumer-funded Media \u003cbr\u003e Chapter 8: Opportunities, Limitations, and Understanding the Implications of Consumer-funded Media amidst Internet Distribution \u003cbr\u003e Chapter 9: Governments and Media\u003cbr\u003e\u003cbr\u003e \u003cb\u003eSection 4: Media Today and Tomorrow\u003c\/b\u003e\u003cbr\u003e Chapter 10: Mass Culture in the Age of Microcultures: What do Taylor Swift, \u003ci\u003eBarbie\u003c\/i\u003e, and Sports have in common?\u003cbr\u003e Chapter 11: Can “Old” Media Companies Successfully Adapt to Changing Conditions?\u003cbr\u003e Chapter 12: Pointless Hustle or Opportunity? Work in Simple-Professional Media\u003cbr\u003e Chapter 13: Future Directions\u003cbr\u003e\u003cbr\u003e Conclusion\u003cbr\u003e\u003cbr\u003e \u003ci\u003eGlossary\u003cbr\u003e Notes\u003cbr\u003e Index\u003c\/i\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Society \u0026amp; culture: general [\u003ca title=\"See our other books on Society \u0026amp; culture: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Society%20\u0026amp;%20culture:%20general%20%5BJF%5D%22\"\u003eJF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52441815482648,"sku":"9781509565900","price":43.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781509565900.jpg?v=1785027105","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/media-industries-in-the-digital-age-how-media-businesses-work-today-hardback-9781509565900","provider":"Freshly Printed Books","version":"1.0","type":"link"}