{"product_id":"mayas-in-the-marketplace-tourism-globalization-and-cultural-identity-paperback-softback-9780292705678","title":"Mayas in the Marketplace; Tourism, Globalization, and Cultural Identity (Paperback \/ softback) 9780292705678","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMayas in the Marketplace\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eTourism, Globalization, and Cultural Identity\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eWalter E. Little (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780292705678\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 1 November 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e332 pages\u003cbr\u003e22.9 x 15.2 x 2.3 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e[A]n important addition to the literature on ethnic arts in Latin America, tourism, cultural identity, social change, and globalization.\u003c\/div\u003e (The Americas) \u003cdiv\u003eThis book is not only very readable, but also highly informative in the subject area of performance, as well as place, and how indigenous peoples have become engaged in, and deal with, that slippery phenomenon called globalization.\u003c\/div\u003e (Journal of Latin American Geography) \u003cdiv\u003eWalter E. Little paints a complex and nuanced portrait of Maya identity formation in \u003ci\u003eMayas in the Marketplace\u003c\/i\u003e.\u003c\/div\u003e (American Ethnologist)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003e2005 — Best Book Award – New England Council of Latin American Studies\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e Selling handicrafts to tourists has brought the Maya peoples of Guatemala into the world market. Vendors from rural communities now offer their wares to more than 500,000 international tourists annually in the marketplaces of larger cities such as Antigua, Guatemala City, Panajachel, and Chichicastenango. Like businesspeople anywhere, Maya artisans analyze the desires and needs of their customers and shape their products to meet the demands of the market. But how has adapting to the global marketplace reciprocally shaped the identity and cultural practices of the Maya peoples? \u003c\/p\u003e\n\u003cp\u003e Drawing on over a decade of fieldwork, Walter Little presents the first ethnographic study of Maya handicraft vendors in the international marketplace. Focusing on Kaqchikel Mayas who commute to Antigua to sell their goods, he explores three significant issues: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e how the tourist marketplace conflates global and local distinctions. \u003c\/li\u003e\n\u003cli\u003e how the marketplace becomes a border zone where national and international, developed and underdeveloped, and indigenous and non-indigenous come together. \u003c\/li\u003e\n\u003cli\u003e how marketing to tourists changes social roles, gender relationships, and ethnic identity in the vendors' home communities. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e Little's wide-ranging research challenges our current understanding of tourism's negative impact on indigenous communities. He demonstrates that the Maya are maintaining a specific, community-based sense of Maya identity, even as they commodify their culture for tourist consumption in the world market. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cul\u003e\n\u003cli\u003e Acknowledgments \u003c\/li\u003e\n\u003cli\u003e Introduction: Subjectivity and Fieldwork among Kaqchikel Vendors \u003c\/li\u003e\n\u003cli\u003e Chapter 1. Guatemala as a Living History Museum \u003c\/li\u003e\n\u003cli\u003e Chapter 2. Place and People in a Transnational Borderzone City \u003c\/li\u003e\n\u003cli\u003e Chapter 3. Antigua \u003ci\u003eTÍ\u003cbr\u003epica\u003c\/i\u003e Markets and Identity Interaction \u003c\/li\u003e\n\u003cli\u003e Chapter 4. Mercado de ArtesanÍ\u003cbr\u003ea CompaÑ\u003cbr\u003eÍ\u003cbr\u003ea de JesÚ\u003cbr\u003es and the Politics of Vending \u003c\/li\u003e\n\u003cli\u003e Chapter 5. Gendered Marketplace and Household Reorganization \u003c\/li\u003e\n\u003cli\u003e Chapter 6. The Places Kaqchikel Maya Vendors Call Home \u003c\/li\u003e\n\u003cli\u003e Chapter 7. Home as a Place of Exhibition and Performance in San Antonio Aguas Calientes \u003c\/li\u003e\n\u003cli\u003e Chapter 8. Marketing Maya Culture in Santa Catarina PalopÓ\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e Conclusion: Traditions and Commodities \u003c\/li\u003e\n\u003cli\u003e Epilogue \u003c\/li\u003e\n\u003cli\u003e Appendix \u003c\/li\u003e\n\u003cli\u003e Notes \u003c\/li\u003e\n\u003cli\u003e Bibliography \u003c\/li\u003e\n\u003cli\u003e Index \u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Texas Press","offers":[{"title":"Brand New","offer_id":52530851381528,"sku":"9780292705678","price":22.96,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/mayas-in-the-marketplace-tourism-globalization-and-cultural-identity-paperback-softback-9780292705678","provider":"Freshly Printed Books","version":"1.0","type":"link"}