{"product_id":"mastering-mobile-learning-hardback-9781118884911","title":"Mastering Mobile Learning (Hardback) 9781118884911","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMastering Mobile Learning\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eChad Udell (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118884911, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 14 November 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e368 pages\u003cbr\u003e23.1 x 16 x 2.5 cm, 0.635 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eDiscover the strategies, tools, and technologies necessary for developing successful mobile learning programs\u003c\/b\u003e \u003cp\u003eIn the modern, rapidly-expanding mobile learning environment, only clear guidelines and state-of-the-art technologies will stand up to the challenges that lie ahead. With a smart focus that combines a proven process with all-important strategies and practical applications, \u003ci\u003eMastering Mobile Learning\u003c\/i\u003e stands as the most modern, comprehensive resource on the subject. It also features unique technical content previously unavailable among the literature of the mobile learning field. This book will help you turn concept into reality.\u003c\/p\u003e \u003cp\u003eThis book will show you best practices for obtaining and providing educational, training, and professional development content on devices like smartphones, tablets and other mobile devices. Trainers, educators, designers, instructional technologists, workplace learning professionals, and HR professionals will learn how mobile learning differs from other forms of e-learning, and will be introduced to the challenges and—more importantly—the advantages of mobile learning strategies and technologies for 21st century business environments. The book provides:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn overview of mobile learning, including evolving definitions and reasons for executives to embrace this approach\u003c\/li\u003e \u003cli\u003eA discussion of the business drivers of mobile learning, advice for creating a mobile learning content strategy, and easy ways to inexpensively launch mobile learning\u003c\/li\u003e \u003cli\u003eValuable tips on how to use unique affordances of mobile devices to better serve your learners while they are on the go\u003c\/li\u003e \u003cli\u003eInformation on the ROI of mobile learning, using mobile devices as research tools, and why training in mobile development is critical\u003c\/li\u003e \u003cli\u003eAn overview of the technical aspects of the design and development of mobile learning\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten by experts in this burgeoning field, \u003ci\u003eMastering Mobile Learning\u003c\/i\u003e provides a roadmap for creating the most effective learning content, strategies, and applications possible.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword xi\u003cbr\u003e\u003ci\u003eTony Bingham\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003cbr\u003e\u003ci\u003eChad Udell and Gary Woodill\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 \u003c\/b\u003e\u003cb\u003eUnderstanding Mobile Learning 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Enterprise Mobile Learning: A Primer 7\u003cbr\u003e\u003ci\u003eGary Woodill and Chad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 The Seven Shifts in Enterprise Learning 15\u003cbr\u003e\u003ci\u003eGary Woodill\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 The Disruptive Nature of Mobile Learning 21\u003cbr\u003e\u003ci\u003eJohn Feser\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Why Executives Should Care About Mobile Learning 31\u003cbr\u003e\u003ci\u003eJohn Feser\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 mLearning is not e-Learning on a Mobile Device 35\u003cbr\u003e\u003ci\u003eJohn Feser\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 \u003c\/b\u003e\u003cb\u003eStrategic thinking about Mobile Learning 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 The Six Ps of Mobile Learning Strategy 45\u003cbr\u003e\u003ci\u003eChad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 The Business Case for Mobile Learning 59\u003cbr\u003e\u003ci\u003eJohn Feser\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 The New “Nomadism” as a Driver of Mobile Learning 69\u003cbr\u003e\u003ci\u003eGary Woodill\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 Creating a Mobile Learning Content Strategy 73\u003cbr\u003e\u003ci\u003eChad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Seven Easy and Inexpensive Ways to Launch Mobile Learning 77\u003cbr\u003e\u003ci\u003eJohn Feser\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 Building Brand Advocacy Through Mobile Learning 83\u003cbr\u003e\u003ci\u003eScott McCormick and Chad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 Developing a Mobile Management Strategy 89\u003cbr\u003e\u003ci\u003eGary Woodill and Scott McCormick\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 Change Management Strategies for Mobile Learning 101\u003cbr\u003e\u003ci\u003eScott McCormick\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 \u003c\/b\u003e\u003cb\u003eThe Varieties of Mobile Learning \u003c\/b\u003e\u003cb\u003eExperiences 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14 Categories of Mobile Learning Content 107\u003cbr\u003e\u003ci\u003eGary Woodill and Chad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15 Unique Affordances of Mobile Learning 111\u003cbr\u003e\u003ci\u003eGary Woodill\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 Leveraging Geolocation to Make Your Content More Relevant 127\u003cbr\u003e\u003ci\u003eChad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17 Incorporating Multi-Touch and Gestures into Mobile Learning 131\u003cbr\u003e\u003ci\u003eChad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18 Storing Preferences and Inferring Intent in Mobile Learning Experiences 137\u003cbr\u003e\u003ci\u003eChad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19 Using a Mobile Camera as a Powerful Learning Tool 141\u003cbr\u003e\u003ci\u003eChad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e20 Employing Mobile Device Sensors for Enhanced Learning Experiences 145\u003cbr\u003e\u003ci\u003eChad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21 Alternative Reality Games as Mobile Learning 149\u003cbr\u003e\u003ci\u003eJohn Feser\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e22 Using Mobile Games for Sales Training and Assessment 157\u003cbr\u003e\u003ci\u003eChad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e23 Voice and Messaging for Mobile Learning 161\u003cbr\u003e\u003ci\u003eChad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e24 Using Mobile Devices as Research Tools 165\u003cbr\u003e\u003ci\u003eGary Woodill\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e25 Performance Support as a Form of Mobile Learning 171\u003cbr\u003e\u003ci\u003eGary Woodill\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e26 Mobile Learning in “Third Spaces”: The Move to Alternative Workspaces 175\u003cbr\u003e\u003ci\u003eGary Woodill\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e27 The Impact of Mobile Learning on Assessment and Evaluation 179\u003cbr\u003e\u003ci\u003eGary Woodill and Chad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 \u003c\/b\u003e\u003cb\u003eDesign and Development Processes f\u003c\/b\u003e\u003cb\u003eor Mobile Learning 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e28 Mysteries, Heuristics, and Algorithms: Design Thinking for Mobile Learning 187\u003cbr\u003e\u003ci\u003eGary Woodill\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e29 Ubiquity and Mobility as Design Considerations for Mobile Learning 191\u003cbr\u003e\u003ci\u003eChad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e30 Design Considerations in Converting e-Learning to mLearning 199\u003cbr\u003e\u003ci\u003eChad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e31 The Importance of Curation for Successful Mobile Experiences 205\u003cbr\u003e\u003ci\u003eChad Udell\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e32 Selecting Tools for Mobile Learning Development 209\u003cbr\u003e\u003ci\u003eChad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e33 Instructional Design Patterns for Mobile Learning 213\u003cbr\u003e\u003ci\u003eGary Woodill\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e34 Creating Digital Publications for Mobile Learning 223\u003cbr\u003e\u003ci\u003eHeather Ford\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e35 Designing for Multiple Screens in iOS 229\u003cbr\u003e\u003ci\u003eDaniel Pfeiffer\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e36 Designing for Context 235\u003cbr\u003e\u003ci\u003eChad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e37 Using Mobile Devices to Leverage Social Media for Learning 237\u003cbr\u003e\u003ci\u003eGary Woodill\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e38 Responsive Design for Multiple Screen Formats 243\u003cbr\u003e\u003ci\u003eChad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e39 Design Choices for Mobile Learning Management Systems 251\u003cbr\u003eGary Woodill\u003c\/p\u003e \u003cp\u003e40 Maps 3.0: The New Route to Learning with Social Geospatial Data 255\u003cbr\u003e\u003ci\u003eJim Ferolo\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e41 Using Push Notifications to Make Mobile Learning More Useful 265\u003cbr\u003e\u003ci\u003eChad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e42 Improving Performance for Mobile Web and HTML5-Based Apps 269\u003cbr\u003e\u003ci\u003eDaniel Pfeiffer\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e43 Understanding the Experience API 277\u003cbr\u003e\u003ci\u003eGary Woodill\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e44 Implementing Mobile Learning Metrics 281\u003cbr\u003e\u003ci\u003eChad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5 \u003c\/b\u003e\u003cb\u003eManaging and Delivering Mobile L\u003c\/b\u003e\u003cb\u003eearning Projects 285\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e45 Managing a Mobile Learning Project Implementation 287\u003cbr\u003e\u003ci\u003eGary Woodill and Chad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e46 Security in a Mobile World 293\u003cbr\u003e\u003ci\u003eChad Udell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e47 Education and Training for Mobile Development 295\u003cbr\u003e\u003ci\u003eJim Ferolo\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e48 Integrating Mobile Learning with Social Media 297\u003cbr\u003e\u003ci\u003eAdam Bockler\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e49 Budgeting for Social and Mobile Learning 305\u003cbr\u003e\u003ci\u003eGary Woodill\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e50 Keeping Up with New Developments in Mobile Learning 311\u003cbr\u003e\u003ci\u003eGary Woodill\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003eAbout the Authors 317\u003c\/p\u003e \u003cp\u003eAbout the Contributors 319\u003c\/p\u003e \u003cp\u003eAbout the Association for Talent Development 321\u003c\/p\u003e \u003cp\u003eIndex 323\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Pfeiffer","offers":[{"title":"Brand New","offer_id":52421378343192,"sku":"9781118884911","price":41.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118884911.jpg?v=1784593493","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/mastering-mobile-learning-hardback-9781118884911","provider":"Freshly Printed Books","version":"1.0","type":"link"}