{"product_id":"mass-culture-and-modernism-in-egypt-paperback-9780521484923","title":"Mass Culture and Modernism in Egypt (Paperback) 9780521484923","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMass Culture and Modernism in Egypt\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA study of popular culture and the representation of modern life in Egypt.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eWalter Armbrust (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521484923, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 28 July 1996\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e292 pages, 15 b\/w illus.  1 table\u003cbr\u003e22.8 x 15.2 x 2.1 cm, 0.425 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"The creativity and intellectual sharpness of Armbrust's book will come as a relief to readers who had begun to suspect that 'popular culture' and 'thin enthnography' were made for each other.\"   Anthropological Quarterly\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis study of Egyptian popular culture provides fresh and vital insights into the long struggle of modern Egypt to define its identity. Armbrust examines Egyptian television, recorded music, the press, and the cinema. These popular media have broken radically with cultural icons of Egypt's past, while offering ordinary people a way of coming to terms with the clashing values of nationalism, modernity, and Arab classicism. However, since the 1970s, popular culture has also become a subject of controversy. The delicate balance between conservative nationalist imagery and a modernist ethic has been increasingly put in question by producers and consumers of the media, reflecting a sense that the representations of modernity do not reflect the experience of Egyptians.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Introduction\u003cbr\u003e 2. The white flag\u003cbr\u003e 3. The split vernacular\u003cbr\u003e 4. The gifted musician\u003cbr\u003e 5. Classic, clunker, national narrative\u003cbr\u003e 6. Popular commentary, real lives\u003cbr\u003e 7. 'Vulgarity'.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Social \u0026amp; cultural anthropology, ethnography [\u003ca title=\"See our other books on Social \u0026amp; cultural anthropology, ethnography\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Social%20\u0026amp;%20cultural%20anthropology,%20ethnography%20%5BJHMC%5D%22\"\u003eJHMC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46005436023064,"sku":"9780521484923","price":38.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521484923i_eb666d2c-d0c6-47b1-bbfa-61835a1f874a.jpg?v=1691383054","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/mass-culture-and-modernism-in-egypt-paperback-9780521484923","provider":"Freshly Printed Books","version":"1.0","type":"link"}