{"product_id":"marketing-tourism-destinations-a-strategic-planning-approach-hardback-9780471540670","title":"Marketing Tourism Destinations; A Strategic Planning Approach (Hardback) 9780471540670","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing Tourism Destinations\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Strategic Planning Approach\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eErnie Heath (Author), Geoffrey Wall (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471540670, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 5 March 1992\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e23.6 x 15.8 x 2 cm, 0.463 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eProvides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and  systems.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eFramework for Tourism Planning and Marketing.\u003cbr\u003e \u003cbr\u003e Environment and Resource Analysis.\u003cbr\u003e \u003cbr\u003e Regional Goal and Strategy Formulation.\u003cbr\u003e \u003cbr\u003e Target Marketing and Regional Positioning Strategy.\u003cbr\u003e \u003cbr\u003e Regional Marketing Mix Strategy.\u003cbr\u003e \u003cbr\u003e Regional Organization and Management Supporting Systems.\u003cbr\u003e \u003cbr\u003e Summary and Conclusions.\u003cbr\u003e \u003cbr\u003e References.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Travel \u0026amp; holiday [\u003ca title=\"See our other books on Travel \u0026amp; holiday\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Travel%20\u0026amp;%20holiday%20%5BWT%5D%22\"\u003eWT\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293505745176,"sku":"9780471540670","price":63.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471540670.jpg?v=1781643005","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/marketing-tourism-destinations-a-strategic-planning-approach-hardback-9780471540670","provider":"Freshly Printed Books","version":"1.0","type":"link"}